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Prospect Experience Design

Website Calls to Action

an Article written by Mark O’Brien on March 18, 2009
...to be clearly identifiable. You’ll see an example of this in the right sidebar of this page. Calls to action must be compelling These calls have to build on the momentum you’ve created. The traffic is on your site for...
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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014
...else would. If you’re creating advertising for a software provider, visit its sales page, type in your credit card number, and use the technology like a real customer. If you’re helping a hotel with branding, reserve a room and see...
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