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Prospect Experience Design

Website Calls to Action

an Article written by Mark O’Brien on March 18, 2009

...to be clearly identifiable. You’ll see an example of this in the right sidebar of this page. Calls to action must be compelling These calls have to build on the momentum you’ve created. The traffic is on your site for...

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Europe's New Internet Privacy Law: What You Need to Know

an Article published on March 15, 2012

...requirement through their site’s privacy policy. The new rule actually goes beyond this and requires user consent to place a cookie on their computer. However, many websites place cookies immediately upon the first page load, making prior consent problematic. Because...

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Prospect Experience Design

On Writing, for Creative People

an Article written by Christopher Butler on April 10, 2012

...good typography and shorter paragraphs. These things will give your page the visual structure it needs in order for a reader to make an informed decision as to whether to stay or go. Put simply, design is the difference between...

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What is SSL?

an Article published on February 13, 2009

SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...

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Score a Content Touchdown

an Article published on September 27, 2010

...reinforce your brand, increase brand awareness, and bring in more sales and revenue.  The strategy helps define what type of content you are going to put on the page.  And then you can use tactics like a blog or newsletter,...

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