Search Newfangled

Article

Your Profile is Not Private, and other Seemingly Obvious Things...

an Article written by Christopher Butler on April 13, 2009

It seems obvious, but it apparently took a California court to rule that you can’t cry “invasion of privacy” when people circulate what you’ve posted to your MySpace page. When I see things like this, I think, why on Earth...

Read Now About

Article

Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013

...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...

Read Now About

Article

Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...

Read Now About

Article

Book Review: "Who's Your Gladys?"

an Article published on August 23, 2013

...what makes Who’s Your Gladys? unique from some of the other choices on Amazon is, rather than simply being a 200-page academic treatise, it has a very practical structure. Each of the ten chapters is a case study, ending with...

Read Now About

Article

Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

...in the year. It doesn’t represent any specific page from the site, but it does contain 75-80% of the design elements found across the entire site, such as: 1) Design elements and content styles grouped in layers, including hover states...

Read Now About