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Future Daydream

a Publication written by Christopher Butler on December 11, 2012
...by John Napier in his book Hands. Perhaps so. But as long as screens are central to our interaction with the world, we’ll likely need to add a few to our repertoire. Undoubtedly, page turning was a tricky leap for...
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Self-Editing for the Nonprofessional Writer

an Article published on December 4, 2009
...any reading path other than the natural start-to-finish one should help with this. General tips and tools Print it out. It’s worth repeating, because it’s surprising how much that simple change can make an error jump off the page. Look...
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The Most Important Person on the Team

an Article published on July 31, 2009
...in this post in regards to the relationship between the QA and the project managers here at Newfangled. If you check out our employee page, not one person has the title of Quality Assurance Engineer. This is because our project...
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Prospect Experience Design

2010: The Year of Better Web Fonts

an Article published on December 1, 2009
...web-safe fonts in my projects. Newfangled has implemented sIFR to embed fonts into some of our sites, but we’ve restricted its use mostly to page heads because of the slow load time and the clunkiness of using flash and javascript...
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Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009
...Gmail account and… count them one by one. Actually, I ended up counting them 50 by 50, since that’s the page limit in Gmail’s search results (see image at left). Needless to say, it took a while, but I did...
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A Year of Ideas

an Article written by Christopher Butler on November 12, 2009
Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...
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Content Strategy

How to Give New Life to Your Old Website

an Article published on October 27, 2009
...This is your most drastic option, but it also gives you the most value and “bang for your buck.” Your Newfangled Project Team will take you through the prototyping process (check out the prototype page to the right), which gives...
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Key Metrics

an Article written by Christopher Butler on October 2, 2009
...those pages. For pages already in the top that should be there, this is a perfect opportunity to evaluate where users go from there and whether the page’s popularity can be leveraged with the right call to action. For pages...
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