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Article

Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012

...aren’t they as simple as “you’ll enjoy this” or, “this will help you”? Yet, the design of most product websites (at the time I began writing this, Mark and I were reviewing a recent launch of a shoe company’s new...

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Article

My Mixbook for 2010

an Article written by Christopher Butler on November 12, 2010

...further—specifically in order to create something good enough that I could give to others rather than print once for myself. After a couple of rough drafts, I ended up with a 334-page book, printed about 16 copies, and gave them...

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Article

Three Necessary Disciplines: Be a Human Synthesizer

an Article written by Christopher Butler on February 24, 2009

Last Thursday, everyone at Newfangled met for our annual winter retreat. Our program included presentations from Mike, Mark, and me dealing with the direction our engineering department is headed with our CMS, our marketing and new business practices, and how...

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Webinar

The State of Digital Marketing for Small Agencies

hosted by Mark O’Brien on August 8, 2012

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This webinar was the first live review of the combined Newfangled, ReCourses, and Win Without Pitching survey on “The State of Digital Marketing for Small Agencies.” Join Blair Enns, David Baker, and Mark O’Brien as they team up to offer...

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Article

How to Use Twitter well

an Article published on March 6, 2009

We’ve had a healthy debate at the Newfangled lunch table for several months now about the value of Twitter. I’ve been an advocate for Twitter while Mark and Chris (like many people) are not big fans. I signed up for...

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Event

HOW Design Live 2013

an Event published on June 24, 2013

Newfangled was well represented at the 2013 How Design Live event. Chris Butler presented a session titled “How Websites Are Built” as part of the How Design Conference, and Mark O’Brien presented “The Conversion-Focused Website” as part of the Creative...

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Event

HOW Design Live 2011

an Event published on June 22, 2011

Mark O’Brien, president of Newfangled, will be speaking at the 2011 HOW Design Conference in Chicago on June 26th, 2011. His session, Lead Generation 101: How to Make Your Site into a Business-Generating Machine, will be from 2-3:15pm....

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Event

MarketingProfs Online Seminar

an Event published on February 10, 2011

Mark O’Brien, president of Newfangled, will be hosting this online seminar for MarketingProfs next Thursday, February 10th. Register now!...

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Event

ReCourses 8th Annual New Business Summit

an Event published on January 26, 2011

Mark O’Brien, president of Newfangled, will be speaking at the 8th Annual ReCourses New Business Summit about how agencies can build more effective websites....

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Article

The Benefits of a Coordinated Project, Schedule, and Billing System

an Article published on August 1, 2008

...on which the tool rests is our process. In March, Mark wrote about our project anatomy, noting that it is what holds us accountable to our process while still allowing for growth. We started by printing it out on paper-...

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