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Marketing Automation Takeaways from Dreamforce

an Article published on December 9, 2013

I was fortunate enough to spend the better part of a week in San Francisco at the annual Dreamforce conference put on by Salesforce. In our latest newsletter, Mark outlines some of the reasons why we go (and why you...

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Prospect Experience Design

How Long Does the Typical Agency Website Last?

an Article written by Mark O’Brien on May 30, 2014

...technology. By the five-year mark, you can bet that you’ll be ready to rebuild so you can take advantage of the latest web and digital marketing technology. 2. The Pace of Change in Web Design Web design conventions change quickly...

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Salesforce for Beginners

an Article published on August 4, 2011

Each month at Newfangled we have a peer enrichment session. This month it was my turn to present, so I outlined the basics of Salesforce. Although many of our clients integrate their websites with Salesforce, not many people in our...

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Make Your Blog Worthwhile

an Article published on April 20, 2010

...was on board with a comment made by Mark Shipley of Wanderlust (one of my clients, coincidentally), who said: “I’m probably odd. I like longer content, as long as it is well written and has some meat to it.” I’m...

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Three Necessary Disciplines: Be a Human Synthesizer

an Article written by Christopher Butler on February 24, 2009

Last Thursday, everyone at Newfangled met for our annual winter retreat. Our program included presentations from Mike, Mark, and me dealing with the direction our engineering department is headed with our CMS, our marketing and new business practices, and how...

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Prospect Experience Design

Are Clever Navigation Names Worth the Confusion?

an Article published on May 12, 2011

...Even if your content may have a proprietary name in other marketing avenues, you should consider simplifying the name on the website. We’ve all had the experience of trying to decode what a page or section is really all about:...

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Prospect Experience Design

Navigating Navigation

an Article published on November 29, 2010

...I want to make it easy to find, so I will probably place it under a “products” tab, or maybe even a “Super-Products” menu item. Another common navigation mistake is cross-listing pages under different menu items.  While a page such...

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Winter/Spring/Summer Reading

an Article written by Christopher Butler on July 28, 2010

...Cartographer by Peter Turchi I began reading this book back in February, and even quoted from its very first page in a blog post on mapping your professional network and then later in a post on the mad scientist blogger....

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Email Marketing

What You Need to Know About Revenue Attribution with Marketing Automation

an Article written by Mark O’Brien on July 7, 2014

...through ten years of data and see which content has driven the most sales — is it the blogs, the webinars, the email campaigns, the whitepaper downloads, the case studies, the pricing page, the testimonials page, or some combination? Surely,...

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What is a Website?

an Article written by Christopher Butler on March 3, 2009

For Skittles, it’s all about leveraging their social-media presence. Now, skittles.com simply provides a small overlay with their social media profile pages. Yesterday, it was their Twitter landing page. Today it’s their Facebook page. An interesting approach…...

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