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Article

Google's Own Tips on Meta Descriptions

an Article published on June 16, 2009

While browsing a useful doc on SEO basics I came across these guidelines for the Meta Description field. Clear basics to help with the Meta Data tab in Newfangled’s CMS....

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Article

Brewing up a Website

an Article published on May 29, 2012

...At Newfangled, our average website development process takes about four months from kickoff to launch. We start with planning and prototyping, then move into design and development, and finally end with content entry and quality assurance testing. Just like brewing...

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Article

Email Marketing

How Outbound Marketing Enhances Your Inbound Efforts

an Article published on February 15, 2016

...today for digital marketing, there has been a slower, more deliberate shift in how we market ourselves online.Google was founded in 1998, and by the mid-2000s, SEO was becoming a part of the Internet lexicon. Companies like Newfangled were talking...

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Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012

...aren’t they as simple as “you’ll enjoy this” or, “this will help you”? Yet, the design of most product websites (at the time I began writing this, Mark and I were reviewing a recent launch of a shoe company’s new...

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Article

What Will Happen to Social Media if Marketers Keep Doing Spammy Stuff?

an Article written by Christopher Butler on January 26, 2009

...called Facebook a “freak show,” and assembled some of his own thoughts on social media and marketing. By the way, I absolutely loved Madden’s piece and emailed it to Mark immediately after reading it. We both had a good laugh,...

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Article

Its All About The Awards

an Article published on September 17, 2008

...portfolios, blogs or flash-only micro sites for high-end organizations. And it seems web design awards follow a similar route: all-flash sites with mystery meat navigation and very little compelling content. Mark Boulton, a designer across the pond in Wales, has...

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Article

Benchmarking the High-Performing Agency Website Part III:Content Creation, Website Traffic, & Conversions

an Article published on July 23, 2015

...a list of at least 5,000 contacts, and are you emailing at least once a month?). This is a difficult benchmark to hit if you are not already hitting the previous benchmarks. Hitting this 100 visits/day mark should come naturally...

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Article

My Mixbook for 2010

an Article written by Christopher Butler on November 12, 2010

...further—specifically in order to create something good enough that I could give to others rather than print once for myself. After a couple of rough drafts, I ended up with a 334-page book, printed about 16 copies, and gave them...

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Article

The Benefits of a Coordinated Project, Schedule, and Billing System

an Article published on August 1, 2008

...on which the tool rests is our process. In March, Mark wrote about our project anatomy, noting that it is what holds us accountable to our process while still allowing for growth. We started by printing it out on paper-...

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Event

HOW Design Live 2010

an Event published on June 6, 2010

...In this session, Newfangled President, Mark O’Brien, will outline the other tools you need to move smoothly into digital design. You’ll learn which print design skills translate (and how) and which skills to leave behind; you’ll also get tips for...

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