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Article

Why We're Offering Content Strategy Consulting Services

an Article written by Tema Flanagan on March 17, 2014

...producing content for Newfangled, and we also know it because it’s echoed by our clients as we work with them to plan, build, launch, and maintain their sites. Starting with the preliminary planning stage, almost all of our clients express...

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Prospect Experience Design

Behind the Scenes: What it's Like to Write an Article

an Article written by Christopher Butler on January 24, 2012

...document where I keep ideas for upcoming articles. I had a few for this month; one I know won’t work because it involved coordinating with Mark and another colleague and we all knew that was going to get bumped a...

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Modern Marketing Content Has a Big, Complex Job to Do

an Article written by Tema Flanagan on October 10, 2012

...of your “content” in the abstract and identify exactly what it is you want it to accomplish (hint: “increase sales” is not a valid answer–be specific). Yes, it’s important from an SEO perspective to regularly add fresh, indexable content to...

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Email Marketing

How to Know if Your Agency is Ready for Marketing Automation

an Article written by Lauren O’Brien on December 4, 2014

...Mark’s post, but promise me you’ll come back. In addition to increasing traffic to your site, purchased lists can also be tailored to the demographics of your personas, ensuring that recipients of your marketing materials are not only a qualified...

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Article

How to Handle Blog Comments

an Article published on February 1, 2012

At Newfangled, we talk a lot about content.  The importance of a content strategy is at the core of Mark’s book “A Website that Works” and you can even find a breakdown of the different types of content that can...

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The Evolution of Content Marketing: a Personal View

an Article written by Tema Flanagan on May 21, 2014

...the noise. Connect content with smart automation — and think wider when it comes to your lead development system, as Newfangled’s Chris and Mark so wisely advise. The insights their system will give you will help you get ahead of...

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Content Strategy

After Content Marketing

an Article written by Christopher Butler on August 15, 2013

...to measure than page views, they’re easier to value, and they’re easier to require when the content itself is not within a page, but a portable asset. With all of that — not to mention the greater ability to monetize...

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Article

Better Newsletter Formatting

an Article published on May 25, 2010

...is the reformatted page, which now is the online version of the most recent newsletter, with clear headings, plenty of relevant links, an image– an altogether more scan-able page, indexable by Google and working toward the site’s SEO. It is...

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Testing 101: The only way to scientifically improve your conversion rate

an Article published on August 2, 2012

...interested in your services, signing up to be contacted regularly from your organization (blog, newsletter, special offers), completing a multi-step registration form, etc. All other metrics are secondary to the mighty conversion. You could pay an SEO firm to try...

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Article

The Two Things and Content Strategy: Why Reducing Your Knowledge Will Help You Expand Upon It

an Article written by Christopher Butler on June 13, 2011

...most important things you need to know about any subject. Glen Whitman, who set up The Two Things page on the web explains it this way: A few years ago, I was chatting with a stranger in a bar. When...

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