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Prospect Experience Design

Website Calls to Action

an Article written by Mark O’Brien on March 18, 2009
...to be clearly identifiable. You’ll see an example of this in the right sidebar of this page. Calls to action must be compelling These calls have to build on the momentum you’ve created. The traffic is on your site for...
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Unfinished

an Article written by Christopher Butler on March 12, 2010
...page and see the most current event. This “Diary for the South Seas” was kept in 1839. Similarly, the blog format tends to place the most recent entry at the top, with previous entries cascading in reverse chronological order. This...
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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014
...marketing automation. Here are a few other examples of beyond-the-basics campaigns you might want to consider. (Note that in each case, you’d be producing content that won’t exist on a standalone page in your site’s menu tree, but don’t forget...
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Article

What is SSL?

an Article published on February 13, 2009
SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...
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Article

For the Love of Agencies

an Article written by Mark O’Brien on March 24, 2011
...point on our positioning, and the statement on our home page gets shorter and shorter, and more exclusive. As we do this, our expertise becomes much deeper, as do our market reach and profit margins. What seemed to be incredibly...
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