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On Screen Design Tools

an Article published on January 3, 2008

...following on a web page: overlay a grid; measure from one point to another; display rulers and snap guides; and draw a cross hair on a page to assist with layout alignment. And theyre free. What more could you want?...

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Some Examples of Great User Interface Design for Travel Sites

an Article published on June 5, 2008

...the availability of parking (above) on the site! You can access the most up-to-date flight timetable (above) on the site, too. The tourism page (above) uses nice, bright and clear icons to represent the information it provides. Smart, Helpful Details:...

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Content Strategy

Marketing Without Losing Your Humanity: How to Press On During COVID-19

an Article published on April 27, 2020

...LinkedIn page as it’s typically reserved for work events and industry thought leadership, that doesn’t mean you don’t have other options. Any chance you have a Facebook page that tends to attract more of your employees’ family members? I bet...

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Developing an Effective Content Strategy

an Article written by Christopher Butler on July 30, 2008

...prospects can put to use. My only critique would be that while the titles are strong from an editorial point of view, the meta title for each Orange Thought simply duplicates the page title, rather than anticipating potential search queries...

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Prospect Experience Design

Are Clever Navigation Names Worth the Confusion?

an Article published on May 12, 2011

...Even if your content may have a proprietary name in other marketing avenues, you should consider simplifying the name on the website. We’ve all had the experience of trying to decode what a page or section is really all about:...

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Perspective

an Article written by Christopher Butler on July 11, 2013

...in your mind’s eye, you can read that E as you would on a page — or have you drawn it backward, so that someone else standing before you could read it as if your forehead is the page? What...

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Content Strategy

Adaptive Production

an Article written by Christopher Butler on October 5, 2012

...the functionality has changed, but how information is distributed on a particular page. So, even though the programming has been done, much of it might need to be redone. In fact, once you start a project like this, nothing really...

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Book Review: Smashing Book #3!

an Article written by Christopher Butler on May 1, 2012

The other day a chat window popped up on my Google+ page from Vitaly over at Smashing Magazine. I assumed he was getting in touch to ask me to rewrite the piece I’d just submitted—with some trepidation, I might add—critiquing...

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What Do Your Prospects Want From Your Site?

an Article written by Mark O’Brien on February 9, 2012

...to succeed in its role of informing, it must be intuitively navigable. When people arrive at your site, regardless of the page on which they initially land, they need to have an intuitive sense of exactly where they are, what...

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Fast Cheap Intuitive, Part 2

an Article written by Christopher Butler on April 10, 2009

...to the page layout. I also designed my own cover after Katie told me that using a print-quality image for the cover would increase the quality dramatically over simply choosing colors and text in Lulu’s “cover wizard.” You can check...

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