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Prospect Experience Design

The Pros and Cons of Front-End Editing and Modular Content in WordPress

an Article published on June 18, 2014

...the page in any order or layout you desire. So, you could potentially put the footer above the header, or the sidebar below the main content of the page. I can’t imagine why you would want to do that, but...

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Why You'll Start Paying for Analytics in 2012

an Article written by Christopher Butler on December 31, 2011

...to your site and score those terms on the basis of time on site, page views, bounce rate, and the like, but not necessarily see that term “X” led to a session that landed on page “X,” followed by page...

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How to Identify Your Browser Version and Clear Your Cache and Cookies

an Article written by Tema Flanagan on July 15, 2013

...quickly serve up web content after loading a page for the first time. That way, as you click through a given website, the browser doesn’t have to retrieve all the same files for a specific page (like logo images, fonts,...

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Prospect Experience Design

Finding Design in the Process

an Article written by Christopher Butler on May 14, 2013

...a printed page, which means it must leverage a variety of object interactions and, essentially, make them disappear. A reader who thinks too often about the object in her hands is thinking too little about what it contains. Book designers...

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Prospect Experience Design

Design 101: White Space is Not Empty Space

an Article published on July 20, 2010

...first casualty. On a content-rich page, white space assists in “chunking” the content into digestible pieces. It aids in comprehension because a reader can skim a page to find what they are looking for. HighlightingAdding some white space around a...

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E-Commerce: (Somewhat) Recent Design Practices

an Article published on November 20, 2007

...the page, on the right side of the page, or at the top of the page beneath the global navigation. The last option would list links horizontally, rather than vertically. Usability testing would have been helpful. However, in the context...

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Search Phrase Tips

an Article published on December 22, 2010

...analyzing by Entrance Keywords on the page report.   If you are using the Newfangled CMS, the keywords used per page are available via the link next to Tracker stats showing on the front end when you are logged in....

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Email Marketing

How to Get More Email Sign Ups

an Article published on September 23, 2019

...call-to-action on every page Once visitors are coming to your site to consume your expert content, you need to give them opportunities to engage. Every single page on your website should have at least one relevant call-to-action. A call-to-action (CTA)...

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Design Guidelines for Agencies, Part 2: Whats So Great About Photoshop?

an Article published on August 4, 2008

Newfangled works with many advertising and marketing agencies and we love to provide their clients with well-designed, highly-functional web sites. However, some of the art files we receive from agencies are less than optimal for our purposes. Photoshop is Newfangleds...

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The Digital Lead Development Ecosystem

an Article written by Mark O’Brien on July 10, 2013

...gets. Any business that recognizes the web as a viable marketing platform can use this system. Newfangled didn’t create any single aspect of it; we’ve just observed it, and we are very careful and constant practitioners of it. Covering the...

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