Search Newfangled

Article

What I've Learned (or, the Longest Post Evar)

an Article published on July 23, 2010

...all.) What SEO is and how to use meta data Oh, so Google doesn’t just magically know where to find your website and what to do with it? OK then. This is something I hadn’t given much thought to before,...

Read Now About

Article

Content Strategy

Your Concerns About Outsourcing Content Are Valid. Here's Why You Should Do it Anyway.

an Article written by Tema Flanagan on June 15, 2021

...publish polished, SEO-optimized content. With a professional writer dedicated to your content, you’ll publish on a predictable schedule. One that finally allows you to plan and execute a sophisticated digital marketing strategy.  These benefits are very real. But before you...

Read Now About

Article

How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...the live event has happened. Finally, you can utilize transcription services like Rev.com to gain SEO equity from an approximate 8,000-10,000 word transcript from the event after the fact. For promoting an upcoming webinar, we recommend this cadence of emails:...

Read Now About

Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...of 10.4 Enter content marketing. In many ways, I see it as a natural extension–and maturation–of white-hat SEO. If old-school marketing techniques are about “pushing” messages to consumers, content marketing is about “pulling” them in with outstanding content that appeals...

Read Now About

Article

Learning From Dinosaurs: Content Lessons from the World of Print

an Article written by Tema Flanagan on December 3, 2012

...promotion of each title. Thankfully, promoting your work is infinitely easier online. Ideally, you’re already pulling in readers organically via SEO best practices, but don’t forget to spread the word about newly published content via social media, email digests, and...

Read Now About

Article

"Invisible" Wisdom, Part 2

an Article published on June 21, 2010

...where they can be a leader and focus on what they do well, therefore increasing Newfangled’s appeal and solidifying their place in the market.  Not to mention the SEO benefits of a clearly-defined area of expertise. 5. “Holding on to...

Read Now About

Article

Content Creation and the Problem of Burnout

an Article written by Tema Flanagan on December 21, 2012

...they always pass, but they still invoke feelings of dread and–dare I say–despair. The mind tends to rebel when faced with what feels like a truly blank page. Sometimes, I start to fear I’ve already “said” everything I have to...

Read Now About

Article

Content Strategy

It's Time to Diversify Your Media Portfolio

an Article written by Christopher Butler on December 7, 2015

...wherever they go, whether they are staring at a page or a screen or commuting to work or running a wooded trail. Can your content do that? Or is there just one way for your audience to experience it? How...

Read Now About

Article

Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...microdata and RDFa on the same page, as that will confuse a search engine. Okay, tech aside over.   Knowledge Graph Finally, I keep hinting at what’s going on with Google’s Knowledge Graph. To be clear, no one outside of...

Read Now About

Article

Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

...in the year. It doesn’t represent any specific page from the site, but it does contain 75-80% of the design elements found across the entire site, such as: 1) Design elements and content styles grouped in layers, including hover states...

Read Now About