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Article

Synchronicity of Ideas in Contemporary Web Culture

an Article written by Christopher Butler on August 21, 2009

In responding to a comment from @MaggieB on our May, 2009 newsletter, A Practical Guide to Social Media, who credited us for devising a “Newfangled” marketing method, I brought up the concept of “multiples,” or the phenomenon of simultaneous discovery....

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Article

Questioning the Value of Online Content

an Article written by Christopher Butler on August 19, 2009

...the value of content has been central to the thinking behind our own marketing and content strategy at Newfangled. We’ve been prolific in our writing over the past few years, but are now at the point that calibration and value...

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Email Marketing

Marketing Automation Takeaways from Dreamforce

an Article published on December 9, 2013

...cause for a poor mobile experience. Because of the template limitations, Newfangled has decided to go with a more basic template for our email marketing. Our template does not use much CSS or HTML, and therefore does not run into...

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CRM

Tracking Sales with Salesforce Opportunities

an Article published on May 7, 2014

...the Newfangled dashboard as it exists today. This is dummy data, obviously, but the components are the same. From here, Mark can click on any of these opportunity names and be taken directly to that record. This is his homebase....

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Article

Cultural Laziness

an Article written by Christopher Butler on May 27, 2009

...edge of Sumatra). I was actually still working for Newfangled at the time, and within a day or so of moving in to our home, had a strong internet connection set up and running. Because of that, I was able...

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Prospect Experience Design

How Long Does the Typical Agency Website Last?

an Article written by Mark O’Brien on May 30, 2014

...firm’s current positioning. Speaking of your business: where you fall within that three to five year timeframe will depend not only on your own business’s needs but also the industry you serve. For companies like Newfangled and the clients we...

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Article

Let's outsource!

an Article written by Mark O’Brien on May 12, 2009

I just received a great email from some apparently very smart people about why I should outsource Newfangled’s programming work to India via the U.K. The subject line read: “Outsoucing Report: Outsoucing Why isnt Eveny One Doing it?” Great question....

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Email Marketing

Avoid Marketing Automation Struggles - Plan Ahead

an Article published on August 29, 2013

Over the past six months, Newfangled has created a lot of content about marketing automation.  If you’ve read it all (or even just some of it), you’re likely/hopefully amazed at all of the different facets of marketing automation software and...

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Email Marketing

How to Comply with Canada's Anti-Spam Legislation (CASL)

an Article published on June 11, 2014

...your lawyer, if needed). Also remember that you can continue sending marketing email to any of your existing customers in Canada due to the existing business relationship. But for all other contacts, you should consider the steps above. At Newfangled,...

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Article

What is Our Tribe About?

an Article written by Christopher Butler on February 5, 2009

...is going to be much lower than the total number of members. So far, five of the twenty-five total discussions have been started by non-Newfangled participants, which is actually more than I would have expected for this early in the...

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