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Article

Offline Thinking

an Article written by Christopher Butler on January 17, 2012

...think is important or might want to reference later, I’ll get all futurey and take a picture of the page with my iPhone, which eventually makes its way to my Evernote account. It doesn’t work every time, but ideally, the...

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Content Strategy

Adaptive Production

an Article written by Christopher Butler on October 5, 2012

...the functionality has changed, but how information is distributed on a particular page. So, even though the programming has been done, much of it might need to be redone. In fact, once you start a project like this, nothing really...

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Article

AdAge in a Recession

an Article written by Christopher Butler on April 22, 2009

I smiled when I saw this graphic on the cover page of AdAge from earlier this month (of course, I only received it in the mail today, along with last week’s and this week’s issues). But I appreciate their honesty,...

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Prospect Experience Design

Are Clever Navigation Names Worth the Confusion?

an Article published on May 12, 2011

...Even if your content may have a proprietary name in other marketing avenues, you should consider simplifying the name on the website. We’ve all had the experience of trying to decode what a page or section is really all about:...

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Fast Cheap Intuitive, Part 2

an Article written by Christopher Butler on April 10, 2009

...to the page layout. I also designed my own cover after Katie told me that using a print-quality image for the cover would increase the quality dramatically over simply choosing colors and text in Lulu’s “cover wizard.” You can check...

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Prospect Experience Design

Tracks & Trails—The Eagle Has Landed!

an Article published on October 16, 2009

...in certain parts of the site. Balancing general infromation, specific information and related information on a single page without losing focus can be very tricky. Information “layerng” also helped keep things under control, like the tabbed sections and the image...

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Some Examples of Great User Interface Design for Travel Sites

an Article published on June 5, 2008

...the availability of parking (above) on the site! You can access the most up-to-date flight timetable (above) on the site, too. The tourism page (above) uses nice, bright and clear icons to represent the information it provides. Smart, Helpful Details:...

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Publication

We Always Start Now

a Publication written by Christopher Butler on May 26, 2015

...business of assisting communication and action, aren’t we? We’ve done that on the printed page; now we’re doing it on the screen. Somehow, we made that transition. And really, it wasn’t just one, was it? It was the steady accumulation...

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Article

Things I Wish I Could Tell Everyone About Analytics

an Article written by Christopher Butler on May 17, 2011

...not the only measurement you’re doing. But it should be the easiest part of your measurement regimen, exceeded in emphasis (and time spent) by deeper landing page analysis and user testing. Remember, keeping the pulse will tell you if something...

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Article

Using Google Analytics? Here's a tool that I find useful.

an Article published on September 3, 2009

...visiting your Analytics account, the “extra step” of clicking the “Access Analytics” button is removed.  Now, when visiting the Analytics page you’re brought straight to the data set. Allow you to expand the data set full-width so you can focus...

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