Search Newfangled

Article

How to Handle Blog Comments

an Article published on February 1, 2012

At Newfangled, we talk a lot about content.  The importance of a content strategy is at the core of Mark’s book “A Website that Works” and you can even find a breakdown of the different types of content that can...

Read Now About

Article

Better Newsletter Formatting

an Article published on May 25, 2010

...is the reformatted page, which now is the online version of the most recent newsletter, with clear headings, plenty of relevant links, an image– an altogether more scan-able page, indexable by Google and working toward the site’s SEO. It is...

Read Now About

Article

Content Strategy

After Content Marketing

an Article written by Christopher Butler on August 15, 2013

...to measure than page views, they’re easier to value, and they’re easier to require when the content itself is not within a page, but a portable asset. With all of that — not to mention the greater ability to monetize...

Read Now About

Article

Testing 101: The only way to scientifically improve your conversion rate

an Article published on August 2, 2012

...interested in your services, signing up to be contacted regularly from your organization (blog, newsletter, special offers), completing a multi-step registration form, etc. All other metrics are secondary to the mighty conversion. You could pay an SEO firm to try...

Read Now About

Article

The Two Things and Content Strategy: Why Reducing Your Knowledge Will Help You Expand Upon It

an Article written by Christopher Butler on June 13, 2011

...most important things you need to know about any subject. Glen Whitman, who set up The Two Things page on the web explains it this way: A few years ago, I was chatting with a stranger in a bar. When...

Read Now About

Article

Get Your Name Out There with Metadata

an Article published on August 31, 2012

Hello, I’m Page. I recently joined up here at Newfangled. I’m really into making the web smarter and more context-sensitive, so I’m going to be writing a series of posts on using metadata to organize your work on the web....

Read Now About

Article

Is Purchasing Email Lists a Good Idea?

an Article written by Mark O’Brien on June 9, 2014

...experience and basic math. Allow me to explain. Newfangled has spent nearly 20 years working with agencies to build their websites. One of the wonderful benefits of partnering with agencies is that we get to talk to hundreds of agency...

Read Now About

Service

Content Marketing

a Service published on April 28, 2016

...it, Content Creation . Testimonial The client we just landed thanks to our paid media, content marketing, and enhanced website has paid for our entire digital marketing program with Newfangled! Nick D’Benedetto Resource Manager, RedFlash Group Testimonial On our own, marketing...

Read Now About

Article

The Findings of the Digital Marketing for Small Agencies Survey

an Article written by Christopher Butler on July 30, 2012

...social channels (Twitter, LinkedIn, and Facebook), we specifically emailed an invitation to participate to two groups of recipients. The first group consisted of our 5,576 newsletter subscribers, 15% of which (828) clicked through to the survey. The second group consisted...

Read Now About

Article

Prospect Experience Design

Why Your Marketing is Not a Creative Opportunity

an Article written by Christopher Butler on June 20, 2016

...their latest concepts for their new website’s home page. And it was beautiful! They had a gorgeous, edge-to-edge image and headline at the top of the page that made what they do very clear. They featured some big projects they...

Read Now About