Search Newfangled

Article

A Year of Ideas

an Article written by Christopher Butler on November 12, 2009

Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...

Read Now About

Article

Twitter: Changing How We Read & Write Online

an Article published on May 8, 2009

...attention spans. Having everything broken down into convenient little 140-character bites will surely change the way we consume information online. I, for one, admit that it’s much more difficult to digest a multi-page news story now that I’ve grown accustomed...

Read Now About

Article

Finding Your Engagement Style: Listening

an Article written by Christopher Butler on March 2, 2011

...get-go by the presence of an empty page rather than a living, thinking partner. Like talkers, listeners might do well to start with what comes naturally—create an opportunity to have a conversation, and record it, either with video or audio....

Read Now About

Article

Key Metrics

an Article written by Christopher Butler on October 2, 2009

...those pages. For pages already in the top that should be there, this is a perfect opportunity to evaluate where users go from there and whether the page’s popularity can be leveraged with the right call to action. For pages...

Read Now About

Article

Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris simply asked me to help him conduct simple usability tests on our own site, and all I had to do...

Read Now About

Article

Security and Shopper-Focused Technology

an Article written by Christopher Butler on May 11, 2011

...in to a web page, my browser asks me if I want to save that information so I don’t have to log in again next time. Additionally, some websites do this on their own, creating a unique cookie storing your...

Read Now About

Article

Understanding Twitter

an Article written by Mark O’Brien on August 4, 2009

...not with her intentionally tongue-in-cheek delivery, but rather with the face value of what she was saying. I had been using Twitter via my iGoogle page for quite some time. That interface only let me see the last few posts...

Read Now About

Article

The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...should be qualified by another one: How many visits did your website get this week? But, how many of them converted? How many views did this page on your website get today? But, how many of them bounced? You see,...

Read Now About

Article

Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

Read Now About

Article

Found Quotes

an Article written by Christopher Butler on August 11, 2011

...page slide show: tsunami, tornado, calving iceberg. We might try on the big picture for a moment, imagining the terms of physical existence as they were a hundred years ago for the average person, and comparing these with the present....

Read Now About