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Article

Preparing for a Salesforce Web-to-Lead Integration

an Article published on July 2, 2012
...be different for a certain campaign. To find a campaign ID, navigate to that campaign’s landing page, and look in your browser’s navigation bar. The campaign ID is the 15-digit alphanumeric code (e.g., 70180000000cm93). In some cases—a newsletter sign-up form, for example—it...
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Interview: Tom Diederich, Cadence Design Systems

an Article published on August 11, 2008
...Intuit’s online communities. CB: What makes Cadence a cut above its competitors? TD: Our new website puts community front and center – right on the landing page of cadence.com. I don’t think there is another company in our industry (or...
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Print Design Does Not Equal Web Design

an Article published on March 21, 2008
...printed page may as well say theres no difference between Mozart and Van Halen; its still music, right? Im not saying that general design principles cannot be applied to the web; good design is still good design. But the medium...
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Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012
...as significant a responsibility to the web page as the cargo of human lives is to the dashboard. But seriously, it’s a shoe. The story behind buying a shoe is about as complex as, “it’s comfortable, stylish, and (maybe) conducive...
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To Buy or To Build

an Article written by Christopher Butler on December 31, 2008
...of the website and fit in seamlessly on the page. This is great for basic information-gathering forms, though more complex forms that need to be integrated with other content on the website or any other data reporting that we do...
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