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Content Strategy

Adaptive Production

an Article written by Christopher Butler on October 5, 2012

...the functionality has changed, but how information is distributed on a particular page. So, even though the programming has been done, much of it might need to be redone. In fact, once you start a project like this, nothing really...

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A Discussion with Taan Worldwide's Peter Gerritsen: Part 1

an Article written by Mark O’Brien on April 15, 2014

...that generate at least $100 million in revenue a year? Can you do that? If you can, that’s a good sign. The other test is, if your ideal prospect landed on your site, on any page at all, home page...

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Prospect Experience Design

Google Books Wins by Consistent User Interface

an Article written by Christopher Butler on March 17, 2011

...be cool to build in to the desktop and iPad versions as well (see below). Finally, Google Books offers the reader more visual options than the other platforms, including the ability to read the original page scans instead of the...

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Prospect Experience Design

Tracks & Trails—The Eagle Has Landed!

an Article published on October 16, 2009

...in certain parts of the site. Balancing general infromation, specific information and related information on a single page without losing focus can be very tricky. Information “layerng” also helped keep things under control, like the tabbed sections and the image...

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Fixing Bugs and the "Five Whys" of the Toyota Production System

an Article written by Dave Mello on February 17, 2014

...is an “office locator” page. There, an interface allows the user to first select a state, then a city, and finally see locations as markers on a map. Recently, the client reported that suddenly several states, when selected, were not...

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The Kindle Fire's New Browser (And What It Plans to Know About You).

an Article published on November 28, 2011

...cloud computing network. Over time, it gets to know your browsing habits and will preload content within the cloud to ensure a fast browsing experience for the sites you care the most about. Predictive Page Loading Not only is Silk...

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Prospect Experience Design

The Future of Web Development is Information Logistics

an Article written by Christopher Butler on January 27, 2014

...database saying, “oh, this video?” your database saying, “yes, that’s the one!” the API saying, “ok, here it comes,” then getting that video sent over and matched to a player sitting in the right place on the page. An API...

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Prospect Experience Design

A Quick Guide to Restricted Content

an Article published on June 23, 2011

...lead generation and restricting access to downloads, an extranet involves a section of a site, whether it is one page or a whole section of the site’s navigation.   These accounts can be set up and administered in different ways:...

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Prospect Experience Design

Anatomy of a Web Design Style Sheet

an Article published on November 15, 2012

...provide our developers with one of these style sheets that includes a majority of the components they’ll encounter when working with a site’s page templates. It doesn’t account for every template in a site but will give them a running...

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Offline Thinking

an Article written by Christopher Butler on January 17, 2012

...think is important or might want to reference later, I’ll get all futurey and take a picture of the page with my iPhone, which eventually makes its way to my Evernote account. It doesn’t work every time, but ideally, the...

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