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Book Review: Smashing Book #3!

an Article written by Christopher Butler on May 1, 2012

The other day a chat window popped up on my Google+ page from Vitaly over at Smashing Magazine. I assumed he was getting in touch to ask me to rewrite the piece I’d just submitted—with some trepidation, I might add—critiquing...

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What is a Website?

an Article written by Christopher Butler on March 3, 2009

For Skittles, it’s all about leveraging their social-media presence. Now, skittles.com simply provides a small overlay with their social media profile pages. Yesterday, it was their Twitter landing page. Today it’s their Facebook page. An interesting approach…...

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On Screen Design Tools

an Article published on January 3, 2008

...following on a web page: overlay a grid; measure from one point to another; display rulers and snap guides; and draw a cross hair on a page to assist with layout alignment. And theyre free. What more could you want?...

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Prospect Experience Design

Resource of the Month: Masterfile's Endless Media

an Article published on January 14, 2009

...next “screen” of results is as simple as clicking the arrow button in the navigation strip above the results. It’s wicked fast and beats waiting for a new page of results to load in the browser window. Clicking on a...

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Developing an Effective Content Strategy

an Article written by Christopher Butler on July 30, 2008

...prospects can put to use. My only critique would be that while the titles are strong from an editorial point of view, the meta title for each Orange Thought simply duplicates the page title, rather than anticipating potential search queries...

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Some Examples of Great User Interface Design for Travel Sites

an Article published on June 5, 2008

...the availability of parking (above) on the site! You can access the most up-to-date flight timetable (above) on the site, too. The tourism page (above) uses nice, bright and clear icons to represent the information it provides. Smart, Helpful Details:...

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Prospect Experience Design

Navigating Navigation

an Article published on November 29, 2010

...I want to make it easy to find, so I will probably place it under a “products” tab, or maybe even a “Super-Products” menu item. Another common navigation mistake is cross-listing pages under different menu items.  While a page such...

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Perspective

an Article written by Christopher Butler on July 11, 2013

...in your mind’s eye, you can read that E as you would on a page — or have you drawn it backward, so that someone else standing before you could read it as if your forehead is the page? What...

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What Do Your Prospects Want From Your Site?

an Article written by Mark O’Brien on February 9, 2012

...to succeed in its role of informing, it must be intuitively navigable. When people arrive at your site, regardless of the page on which they initially land, they need to have an intuitive sense of exactly where they are, what...

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Winter/Spring/Summer Reading

an Article written by Christopher Butler on July 28, 2010

...Cartographer by Peter Turchi I began reading this book back in February, and even quoted from its very first page in a blog post on mapping your professional network and then later in a post on the mad scientist blogger....

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