Search Newfangled

Article

My Love-Hate Relationship with Email

an Article published on December 10, 2009

...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...

Read Now About

Article

The Non-Written Disciplines of Writing: Reading

an Article written by Christopher Butler on September 24, 2010

...simple ratio, something like “for every page you write, you should read five,” but I’m sure that whatever I came up with would be a gross underestimation. So try this: make reading part of your lifestyle. Work at it until...

Read Now About

Article

Self-Editing for the Nonprofessional Writer

an Article published on December 4, 2009

...any reading path other than the natural start-to-finish one should help with this. General tips and tools Print it out. It’s worth repeating, because it’s surprising how much that simple change can make an error jump off the page. Look...

Read Now About

Article

Prospect Experience Design

2010: The Year of Better Web Fonts

an Article published on December 1, 2009

...web-safe fonts in my projects. Newfangled has implemented sIFR to embed fonts into some of our sites, but we’ve restricted its use mostly to page heads because of the slow load time and the clunkiness of using flash and javascript...

Read Now About

Article

Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009

...Gmail account and… count them one by one. Actually, I ended up counting them 50 by 50, since that’s the page limit in Gmail’s search results (see image at left). Needless to say, it took a while, but I did...

Read Now About

Article

A Year of Ideas

an Article written by Christopher Butler on November 12, 2009

Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...

Read Now About

Article

Content Strategy

How to Give New Life to Your Old Website

an Article published on October 27, 2009

...This is your most drastic option, but it also gives you the most value and “bang for your buck.” Your Newfangled Project Team will take you through the prototyping process (check out the prototype page to the right), which gives...

Read Now About

Article

Why Did One Campaign Do Better Than Another?

an Article written by Christopher Butler on October 20, 2009

...the first month than “The Future of the Web, Part 1” (229), and a lower bounce rate (44%), but notice the all time numbers: this page has been viewed 1092 times since it was published with an overall average bounce...

Read Now About

Article

The Talk Bubble is About to Pop, Part 1

an Article written by Christopher Butler on July 26, 2010

...We’ve the tools to try things out, but we’re lacking things to point to as specimens. The pencil can’t hover above the page forever.” Needless to say, I agree with both of them that we’ve hastily given away the method...

Read Now About

Article

Key Metrics

an Article written by Christopher Butler on October 2, 2009

...those pages. For pages already in the top that should be there, this is a perfect opportunity to evaluate where users go from there and whether the page’s popularity can be leveraged with the right call to action. For pages...

Read Now About