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Article

The Non-Written Disciplines of Writing: Planning and Research

an Article written by Christopher Butler on September 30, 2010

...and enjoy getting in before things get busy and using some of that time to write. But I also will regularly spend some evening time writing, too. With two adorable children, Mark doesn’t have the same early-morning or evening flexibility...

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Article

Prospect Experience Design

Casual Fridays: The Agency Homepage

an Article written by Mark O’Brien on June 6, 2014

In this episode Chris and Mark talk about homepages, with a specific focus on the evolution and future of our homepage, and the way agencies have evolved their homepages as well. This is a nice companion piece to Chris’s article...

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Article

CRM

Decoding the Salesforce Database: Frequently Asked Questions

an Article published on November 8, 2016

...add a custom field to the Opportunity object called Reason Lost, which we want sales to fill in when they mark an Opportunity as Closed Lost. What type of data should it store? Information about why we lost the Opportunity....

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Article

Resource of the Month: 960 Grid System

an Article published on December 18, 2008

A year ago I told you about a webinar on grid systems presented by Mark Boulton and Khoi Vinh. It explained the practicality of grids in web design and how they can tame content-rich sites. You can download the presentation slides...

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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Measuring Profitability

an Article published on November 11, 2008

Second Struggle The second thing that principals struggle with is proper systems to be profitable. Once again, I can relate. While weve been consistently profitable for quite a few years now, we know weve been missing the mark with hitting...

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Article

New Content for New Formats

an Article published on December 9, 2008

...on Twitter or following a recipe from a Mark Bittman video played on a refrigerator that automatically senses what ingredients are missing and texts an order to the grocery store (it will soon exist!). Then they should think about what...

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Article

CTA Stats

an Article written by Christopher Butler on March 13, 2009

...upcoming HOW Design Conference (Mark will be speaking on web strategy), our goal is to consistently share our expertise. Our philosophy is that by generating content that shares our knowledge, our site will become a hub of activity that ultimately...

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Event

Advanced Planning + Lead Generation

an Event written by Mark O’Brien on January 6, 2015

1/29 – 1/30/2015 in Nashville, TN Join David Baker and Mark O’Brien in Nashville for two days of exploration into how to create the right lead generation plan for your agency, and which tools you need to best support that...

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Article

A Look in to My Google Reader

an Article written by Christopher Butler on March 27, 2009

...not exactly sure what they mean by read. Technically, I scroll through every last item I have (I almost never mark multiple posts as “read”), so I wonder if Google counts a “read” by a certain amount of time spent...

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Publication

A Website that Works

a Publication written by Mark O’Brien on September 2, 2014

...9-Step Process, Mark O’Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience. Hardcover: 140 Pages Dimensions: 5...

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