Search Newfangled

Article

Email Marketing

Sample Automated Marketing Programs - part 1

an Article published on October 28, 2013

...a client checkbox – that you could mark whenever a contact becomes a client.  Regardless, having good clean data in your list is going to be the most important part of an automated program like this. Step 2: Use the...

Read Now About

Event

Advanced Planning + Lead Generation

an Event written by Mark O’Brien on January 6, 2015

1/29 – 1/30/2015 in Nashville, TN Join David Baker and Mark O’Brien in Nashville for two days of exploration into how to create the right lead generation plan for your agency, and which tools you need to best support that...

Read Now About

Article

Email Marketing

Sample Automated Marketing Programs - part 4

an Article published on November 12, 2013

...update their subscription status field and mark them as unsubscribed. Most likely, people who enter this program will end up being removed from your list.  But there will be cases where leads re-engage, so it is a worthwhile campaign as...

Read Now About

Event

4A's Webinar

an Event written by Mark O’Brien on October 23, 2015

On Tuesday, October 20th, Mark O’Brien presented a webinar for the 4A’s on the core benchmarks of the successful agency website. The American Association of Advertising Agencies is one of the largest and most prestigious agency associations in North America,...

Read Now About

Article

How We Built the Merge Records Website to Handle All Those Digital Music Files

an Article published on February 5, 2014

...and marketing automation integration, which together form the lead development ecosystem that Mark and Chris wrote about in The Future of Web Development. The website, therefore, sits at the center of a larger ecosystem of web services managing the flow...

Read Now About

Article

Prospect Experience Design

Casual Fridays: The Agency Homepage

an Article written by Mark O’Brien on June 6, 2014

In this episode Chris and Mark talk about homepages, with a specific focus on the evolution and future of our homepage, and the way agencies have evolved their homepages as well. This is a nice companion piece to Chris’s article...

Read Now About

Event

Recourses 10th Annual New Business Summit

an Event published on January 23, 2013

The Recourses New Business Summit is a combined event, hosted by David C. Baker and Blair Enns, that is designed to help agency principals focus their new business acquisition efforts. Mark O’Brien gave a presentation on “ Building the Right...

Read Now About

Article

Recognizing the Complexity and Value of Transferring Information

an Article written by Christopher Butler on November 11, 2009

...Globe sank below the 400K mark, which is why it does not appear on the chart). However, the Wall Street Journal appears to be enjoying a healthier reality than the others. Because of the overall decline in circulation, though, advertising...

Read Now About

Article

New Content for New Formats

an Article published on December 9, 2008

...on Twitter or following a recipe from a Mark Bittman video played on a refrigerator that automatically senses what ingredients are missing and texts an order to the grocery store (it will soon exist!). Then they should think about what...

Read Now About

Event

Highland Capital Partners' Marketing 2.0 Boot Camp

an Event published on November 19, 2009

This event, hosted by Highland Capital Partners and Flybridge Venture Capital, was created to help marketers working for venture-funded companies learn about how to market their companies on the web today. Mark was a panelist at this event in addition...

Read Now About