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Article

Website Performance: You Have a New Site - Now What?

an Article written by Mark O’Brien on October 14, 2009

...month the Project Management team that worked with you throughout your entire site build reviews your site’s performance with regard to content strategy, SEO and user patterns. That proactive review is followed by a scheduled call with you to review...

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Article

Brewing up a Website

an Article published on May 29, 2012

...At Newfangled, our average website development process takes about four months from kickoff to launch. We start with planning and prototyping, then move into design and development, and finally end with content entry and quality assurance testing. Just like brewing...

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Article

Benchmarking the High-Performing Agency Website Part III:Content Creation, Website Traffic, & Conversions

an Article published on July 23, 2015

...a list of at least 5,000 contacts, and are you emailing at least once a month?). This is a difficult benchmark to hit if you are not already hitting the previous benchmarks. Hitting this 100 visits/day mark should come naturally...

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Article

Its All About The Awards

an Article published on September 17, 2008

...portfolios, blogs or flash-only micro sites for high-end organizations. And it seems web design awards follow a similar route: all-flash sites with mystery meat navigation and very little compelling content. Mark Boulton, a designer across the pond in Wales, has...

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Article

Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012

...aren’t they as simple as “you’ll enjoy this” or, “this will help you”? Yet, the design of most product websites (at the time I began writing this, Mark and I were reviewing a recent launch of a shoe company’s new...

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Article

What Will Happen to Social Media if Marketers Keep Doing Spammy Stuff?

an Article written by Christopher Butler on January 26, 2009

...called Facebook a “freak show,” and assembled some of his own thoughts on social media and marketing. By the way, I absolutely loved Madden’s piece and emailed it to Mark immediately after reading it. We both had a good laugh,...

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Article

Salesforce for Beginners

an Article published on August 4, 2011

Each month at Newfangled we have a peer enrichment session. This month it was my turn to present, so I outlined the basics of Salesforce. Although many of our clients integrate their websites with Salesforce, not many people in our...

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Article

Make Your Blog Worthwhile

an Article published on April 20, 2010

...was on board with a comment made by Mark Shipley of Wanderlust (one of my clients, coincidentally), who said: “I’m probably odd. I like longer content, as long as it is well written and has some meat to it.” I’m...

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Webinar

Email Deliverability Demystified

Hosted on September 30, 2015

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In this webinar, Mark O’Brien will be discussing email deliverability with Chris Creech, Newfangled’s senior strategist, to learn about sender reputation, list hygiene, and all of the other factors that play a role in having your email delivered....

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Article

Three Necessary Disciplines: Be a Human Synthesizer

an Article written by Christopher Butler on February 24, 2009

Last Thursday, everyone at Newfangled met for our annual winter retreat. Our program included presentations from Mike, Mark, and me dealing with the direction our engineering department is headed with our CMS, our marketing and new business practices, and how...

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