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Self-Editing for the Nonprofessional Writer

an Article published on December 4, 2009

...any reading path other than the natural start-to-finish one should help with this. General tips and tools Print it out. It’s worth repeating, because it’s surprising how much that simple change can make an error jump off the page. Look...

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A Year of Ideas

an Article written by Christopher Butler on November 12, 2009

Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...

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Europe's New Internet Privacy Law: What You Need to Know

an Article published on March 15, 2012

...requirement through their site’s privacy policy. The new rule actually goes beyond this and requires user consent to place a cookie on their computer. However, many websites place cookies immediately upon the first page load, making prior consent problematic. Because...

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Key Metrics

an Article written by Christopher Butler on October 2, 2009

...those pages. For pages already in the top that should be there, this is a perfect opportunity to evaluate where users go from there and whether the page’s popularity can be leveraged with the right call to action. For pages...

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Cloud Computing and Privacy

an Article written by Christopher Butler on April 8, 2009

...makes a good point there. We chose to start sharing our data by using email services, but it wasn’t until advertisements started showing up on the right of our Gmail page that were related to the content of our emails...

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Nurturing Prospects Through Content Strategy

an Article written by Mark O’Brien on July 17, 2012

...on a page on your site about social media marketing. After gathering that list, the LMA tool could then automatically send the list members a promotional email about the social media marketing webinar you have coming up.  Marketing your firm...

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Prospect Experience Design

Two Challenges to "Traditional" Interactive Designers

an Article written by Christopher Butler on February 2, 2012

...the best — are very well designed. They speak the designer’s language by paying attention to details that usually only those who have worked with typography would consciously recognize. The rest of us just see the page and know that it looks...

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Understanding Twitter

an Article written by Mark O’Brien on August 4, 2009

...not with her intentionally tongue-in-cheek delivery, but rather with the face value of what she was saying. I had been using Twitter via my iGoogle page for quite some time. That interface only let me see the last few posts...

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Content Creation and the Problem of Burnout

an Article written by Tema Flanagan on December 21, 2012

...they always pass, but they still invoke feelings of dread and–dare I say–despair. The mind tends to rebel when faced with what feels like a truly blank page. Sometimes, I start to fear I’ve already “said” everything I have to...

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Email Marketing

Increasing Email Deliverability

an Article published on October 1, 2013

...the added step. Whenever you have individuals opting into your list, you should give clear instructions on adding your email address to their address book, both on the sign-up page and in your first welcome/confirmation email.  If your email address...

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