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Article

Putting You in Control of Your Website's Social Media Integration

an Article published on February 9, 2011

...navigation. This desire of interaction and connectivity presented a great opportunity for Newfangled.  I recently spoke with one of our developers, Jim Hendrickson, to discuss some tools that he is using to help our clients integrate their social media accounts...

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Article

Finding Time and Inspiration For Your Content Strategy

an Article published on May 25, 2011

At Newfangled, we are strong believers in content strategy.  It is the core of what we do on our own site, and it is a focal point for many of our client sites.  We believe that having a strong content...

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Article

Cultural Laziness

an Article written by Christopher Butler on May 27, 2009

...edge of Sumatra). I was actually still working for Newfangled at the time, and within a day or so of moving in to our home, had a strong internet connection set up and running. Because of that, I was able...

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Article

What Blogging Feels Like

an Article written by Christopher Butler on June 16, 2011

...Those are much easier to share, and I do so fully aware that it may be frustrating to hear them from me given how much content I and my colleagues at Newfangled are able to create. Just know that it’s...

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Article

Survey Data on What Users Want

an Article written by Christopher Butler on June 28, 2011

...articles, I also began a persona development process for our site, creating a list of interview candidates and then spending time speaking with each one over the phone to get feedback on their relationship with Newfangled and how they use...

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Article

On Ethical Technology

an Article written by Christopher Butler on December 7, 2011

This isn’t exactly Newfangled material, but in case anyone here is interested, I’ve been blogging about ethics and technology over here for the last several days. I’ll probably finish out the week, assuming I don’t somehow find more to rant...

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Article

To Comment or Not to Comment?

an Article written by Mark O’Brien on July 12, 2012

...fans the benefit of the doubt, assume the best, keep your cool, and be as gracious and edifying as possible. At Newfangled, we have been writing educational newsletters for over ten years now, and we only started receiving comments a...

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Article

CRM

5 Web Project Management Reminders

an Article published on November 2, 2012

...set docs that we send for most projects, and many educational blogposts and newsletters on the Newfangled site to support projects in process.   What else do I need to know? As a PM, I’ve learned a ton over the...

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Article

Email Marketing

Getting the right message to the right people: Segmenting your lists

an Article published on March 5, 2013

...that you can capture that information over time as the lead engages with your website.  Progressive profiling is included in most marketing automation solutions, including what Newfangled is implementing with Act-On.  Another solution to insure complete profiles is to purchase a...

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Email Marketing

Creating Effective Email Marketing Messages

an Article published on April 10, 2013

At Newfangled, we’re constantly talking to our agency partners and their clients about how to use their website to attract, inform and engage visitors. However, the website is only one of the 3 pillars of a successful conversion-focused web marketing...

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