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Prospect Experience Design

The Five Essential Prospect Engagement Points

an Article written by Christopher Butler on March 29, 2019

...forms on positioning pages should be arranged according to the flow of the page’s content. Opportunity forms operate as filters, which means that reading the page’s content should be considered a prerequisite of completing the form. This is why positioning...

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Prospect Experience Design

An Offline Information Architecture Exercise

an Article written by Christopher Butler on June 20, 2011

...index cards with the common page and content types that our typical agency clients’ websites need—the kinds of information that you’d expect to find on a content-driven, pull-marketing website. These would be the cards that the team would need to...

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Prospect Experience Design

2013 Year-End Design Resource Review

an Article published on December 20, 2013

...way of presenting wireframes, mood boards or page mockups (instead of attaching them to an email or creating a PDF) you should check out InVision. Once you sign up, you can create presentations and invite team members and collaborators to...

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Prospect Experience Design

Maintaining Great Information Architecture Over the Lifespan of Your Website

an Article published on May 12, 2014

...typically doesn’t change very often, but you’ve just added a new service, and it needs to be showcased on the site. So, you add a new page and situate it in a way that makes sense in the site menu....

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Health Enterprises Goes Live

an Article published on February 14, 2011

Last week we launched a new site for Health Enterprises (healthenterprises.com), a global supplier of consumer healthcare products and a Newfangled client for over eight years. The previous site had been designed in 2002 and was in need of an...

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Prospect Experience Design

Typekit: Web Typography Frontier

an Article published on January 29, 2010

...that already use the Typekit service so I decided to try it out on our new site. I’m conservative by nature so I didn’t want to risk more than one text element per page failing. The new-and-improved newfangled.com has been...

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Prospect Experience Design

Content Styling Tips

an Article published on February 9, 2012

So you’ve developed a content strategy for your site and written some great copy. Now what?  How that content looks on the page is as important as the content itself. Things are more fluid on the web than in print— the...

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Prospect Experience Design

Mood Boards

an Article published on June 30, 2009

At Newfangled we recently began using Mood Boards as a first step in our design process to establish a site’s branding, typography, imagery, color palette and other design elements.  Mood Boards have been compared to an interior designer’s initial swatch...

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Introduction to Podcasting, Part 2: Finding and Subscribing to Podcasts

an Article published on April 8, 2009

...directories to choose from, but ever since June of 2005, when Apple added podcasting, the iTunes Music Store has been the most important player in the game. Take a quick look at the main iTunes podcast page, and you’ll see...

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How a Website is Built, Part 2

an Article written by Christopher Butler on February 28, 2010

...date and time on which it will occur, and facilitate the communication between the client, System Administrator, and Developer during the process. While the team is working, the Project Manager will be busy checking through the site page by page...

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