Search Newfangled

Article

The Four Stages of Content Marketing

an Article written by Christopher Butler on February 28, 2012

...So you know: Mark O’Brien’s book, A Website that Works was published by Rockbench. Pro: More control, more of the proceeds (if not all—depends upon the publisher), professional editorial and marketing help, faster turnaround. Con: No advance likely. Typically responsible...

Read Now About

Event

Recourses 7th Annual New Business Summit

an Event published on January 15, 2010

This is a combined event, hosted by David C. Baker and Blair Enns, that is designed to help agency principals focus their new business acquisition efforts. Mark will be speaking at the event about how agencies can use their website...

Read Now About

Article

New Content for New Formats

an Article published on December 9, 2008

...on Twitter or following a recipe from a Mark Bittman video played on a refrigerator that automatically senses what ingredients are missing and texts an order to the grocery store (it will soon exist!). Then they should think about what...

Read Now About

Article

CRM

Decoding the Salesforce Database: Frequently Asked Questions

an Article published on November 8, 2016

...add a custom field to the Opportunity object called Reason Lost, which we want sales to fill in when they mark an Opportunity as Closed Lost. What type of data should it store? Information about why we lost the Opportunity....

Read Now About

Event

Advanced Planning + Lead Generation

an Event written by Mark O’Brien on January 6, 2015

1/29 – 1/30/2015 in Nashville, TN Join David Baker and Mark O’Brien in Nashville for two days of exploration into how to create the right lead generation plan for your agency, and which tools you need to best support that...

Read Now About

Article

Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011

...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...

Read Now About

Article

Nurturing Prospects Through Content Strategy

an Article written by Mark O’Brien on July 17, 2012

...on a page on your site about social media marketing. After gathering that list, the LMA tool could then automatically send the list members a promotional email about the social media marketing webinar you have coming up.  Marketing your firm...

Read Now About

Article

Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

Read Now About

Article

Inbound vs. Outbound? How about both?

an Article written by Mark O’Brien on October 13, 2015

...to both create more content, and increase your email list.   A key metric we’ve observed is that an agency will receive roughly 17.5 visitors per month on average for each page on their site that has at least 500...

Read Now About

Article

Found Quotes

an Article written by Christopher Butler on August 11, 2011

...page slide show: tsunami, tornado, calving iceberg. We might try on the big picture for a moment, imagining the terms of physical existence as they were a hundred years ago for the average person, and comparing these with the present....

Read Now About