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Fast Cheap Intuitive, Part 2

an Article written by Christopher Butler on April 10, 2009

...to the page layout. I also designed my own cover after Katie told me that using a print-quality image for the cover would increase the quality dramatically over simply choosing colors and text in Lulu’s “cover wizard.” You can check...

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I Am The Average User

an Article written by Lauren Clarke on June 16, 2010

...on a page create visual cues for the user and make pages easy to grasp. Use conventions Conventions only become conventions if they work; they offer a sense of familiarity for the user and help make our sites self-explanatory. Break...

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Winter/Spring/Summer Reading

an Article written by Christopher Butler on July 28, 2010

...Cartographer by Peter Turchi I began reading this book back in February, and even quoted from its very first page in a blog post on mapping your professional network and then later in a post on the mad scientist blogger....

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The Future of Mobile (is the Web)

an Article written by Christopher Butler on May 24, 2011

...what “responsive” means as far as web design is concerned, a recent Design Shack article by Joshua Jackson provides a useful explanation—showing how responsive web design works by employing CSS media queries to reorganize page elements based upon the maximum...

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Online Tracking: If They Are Watching, Should You Watch, Too?

an Article written by Christopher Butler on September 30, 2010

...say, a Google search results page (this could be done for any search engine), would assign that user a unique identification number within a cookie that stores the query they submitted that led them to click the link from Google...

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Guiding Your Blog Out of the Wilderness

an Article written by Christopher Butler on March 31, 2010

...simply recording yourself speaking may allow you to develop good content much more quickly than struggling with words on a page. Once you’ve done this enough, your recordings could also be transcribed and turned into written posts. Even if you...

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Prospect Experience Design

Google Books Wins by Consistent User Interface

an Article written by Christopher Butler on March 17, 2011

...be cool to build in to the desktop and iPad versions as well (see below). Finally, Google Books offers the reader more visual options than the other platforms, including the ability to read the original page scans instead of the...

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Developing an Effective Content Strategy

an Article written by Christopher Butler on July 30, 2008

...prospects can put to use. My only critique would be that while the titles are strong from an editorial point of view, the meta title for each Orange Thought simply duplicates the page title, rather than anticipating potential search queries...

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Fixing Bugs and the "Five Whys" of the Toyota Production System

an Article written by Dave Mello on February 17, 2014

...is an “office locator” page. There, an interface allows the user to first select a state, then a city, and finally see locations as markers on a map. Recently, the client reported that suddenly several states, when selected, were not...

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Prospect Experience Design

Are Clever Navigation Names Worth the Confusion?

an Article published on May 12, 2011

...Even if your content may have a proprietary name in other marketing avenues, you should consider simplifying the name on the website. We’ve all had the experience of trying to decode what a page or section is really all about:...

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