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Email Marketing

How Outbound Marketing Enhances Your Inbound Efforts

an Article published on February 15, 2016

...today for digital marketing, there has been a slower, more deliberate shift in how we market ourselves online.Google was founded in 1998, and by the mid-2000s, SEO was becoming a part of the Internet lexicon. Companies like Newfangled were talking...

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Findability

an Article published on April 3, 2008

Here at Newfangled, we put a lot of emphasis on writing relevant content for websites and SEO strategies. However, connecting people with the information theyre looking for goes beyond just these two aspects. Findability permeates every aspect of web development...

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Website Performance: You Have a New Site - Now What?

an Article written by Mark O’Brien on October 14, 2009

...month the Project Management team that worked with you throughout your entire site build reviews your site’s performance with regard to content strategy, SEO and user patterns. That proactive review is followed by a scheduled call with you to review...

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Google's Own Tips on Meta Descriptions

an Article published on June 16, 2009

While browsing a useful doc on SEO basics I came across these guidelines for the Meta Description field. Clear basics to help with the Meta Data tab in Newfangled’s CMS....

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Resourcing Your Content Strategy

an Article written by Tema Flanagan on May 6, 2013

When we work with clients to develop content strategies, our conversations typically begin with a great deal of energy and enthusiasm–and rightly so. The agencies we work with, and by extension their clients, tend to choose Newfangled because of our...

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My Mixbook for 2010

an Article written by Christopher Butler on November 12, 2010

...further—specifically in order to create something good enough that I could give to others rather than print once for myself. After a couple of rough drafts, I ended up with a 334-page book, printed about 16 copies, and gave them...

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Benchmarking the High-Performing Agency Website Part III:Content Creation, Website Traffic, & Conversions

an Article published on July 23, 2015

...a list of at least 5,000 contacts, and are you emailing at least once a month?). This is a difficult benchmark to hit if you are not already hitting the previous benchmarks. Hitting this 100 visits/day mark should come naturally...

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Its All About The Awards

an Article published on September 17, 2008

...portfolios, blogs or flash-only micro sites for high-end organizations. And it seems web design awards follow a similar route: all-flash sites with mystery meat navigation and very little compelling content. Mark Boulton, a designer across the pond in Wales, has...

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Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012

...aren’t they as simple as “you’ll enjoy this” or, “this will help you”? Yet, the design of most product websites (at the time I began writing this, Mark and I were reviewing a recent launch of a shoe company’s new...

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What Will Happen to Social Media if Marketers Keep Doing Spammy Stuff?

an Article written by Christopher Butler on January 26, 2009

...called Facebook a “freak show,” and assembled some of his own thoughts on social media and marketing. By the way, I absolutely loved Madden’s piece and emailed it to Mark immediately after reading it. We both had a good laugh,...

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