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Prospect Experience Design

Resource of the Month: Masterfile's Endless Media

an Article published on January 14, 2009

...next “screen” of results is as simple as clicking the arrow button in the navigation strip above the results. It’s wicked fast and beats waiting for a new page of results to load in the browser window. Clicking on a...

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What Do Your Prospects Want From Your Site?

an Article written by Mark O’Brien on February 9, 2012

...to succeed in its role of informing, it must be intuitively navigable. When people arrive at your site, regardless of the page on which they initially land, they need to have an intuitive sense of exactly where they are, what...

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On Screen Design Tools

an Article published on January 3, 2008

...following on a web page: overlay a grid; measure from one point to another; display rulers and snap guides; and draw a cross hair on a page to assist with layout alignment. And theyre free. What more could you want?...

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Some Examples of Great User Interface Design for Travel Sites

an Article published on June 5, 2008

...the availability of parking (above) on the site! You can access the most up-to-date flight timetable (above) on the site, too. The tourism page (above) uses nice, bright and clear icons to represent the information it provides. Smart, Helpful Details:...

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Content Strategy

Marketing Without Losing Your Humanity: How to Press On During COVID-19

an Article published on April 27, 2020

...LinkedIn page as it’s typically reserved for work events and industry thought leadership, that doesn’t mean you don’t have other options. Any chance you have a Facebook page that tends to attract more of your employees’ family members? I bet...

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AdAge in a Recession

an Article written by Christopher Butler on April 22, 2009

I smiled when I saw this graphic on the cover page of AdAge from earlier this month (of course, I only received it in the mail today, along with last week’s and this week’s issues). But I appreciate their honesty,...

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Prospect Experience Design

Tracks & Trails—The Eagle Has Landed!

an Article published on October 16, 2009

...in certain parts of the site. Balancing general infromation, specific information and related information on a single page without losing focus can be very tricky. Information “layerng” also helped keep things under control, like the tabbed sections and the image...

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Using Google Analytics? Here's a tool that I find useful.

an Article published on September 3, 2009

...visiting your Analytics account, the “extra step” of clicking the “Access Analytics” button is removed.  Now, when visiting the Analytics page you’re brought straight to the data set. Allow you to expand the data set full-width so you can focus...

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Online Tracking: If They Are Watching, Should You Watch, Too?

an Article written by Christopher Butler on September 30, 2010

...say, a Google search results page (this could be done for any search engine), would assign that user a unique identification number within a cookie that stores the query they submitted that led them to click the link from Google...

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Prospect Experience Design

Are Clever Navigation Names Worth the Confusion?

an Article published on May 12, 2011

...Even if your content may have a proprietary name in other marketing avenues, you should consider simplifying the name on the website. We’ve all had the experience of trying to decode what a page or section is really all about:...

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