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Article

A Recent Project Success: SwissArmyKnife.com

an Article published on September 3, 2008

...success that highlights both some standard Newfangled approaches and some new innovations as well. This was also Jason Adams first major project that he managed from start to finish. You can see him pictured left bearing his very own Swiss...

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Article

Prospect Experience Design

Casual Fridays: The New Newfangled.com (and Good Platform Curation)

an Article written by Christopher Butler on November 7, 2014

It’s been a few months, but Mark and I get back into the swing of things this morning with a new “Casual Fridays” episode. We talk a bit about our new site, what’s going on “under the hood,” and also...

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Article

One more year of human progress...

an Article written by Christopher Butler on September 1, 2010

...my first day was on September 1st, 2005, I marked my 5th anniversary with a review with Mark on July 1st, ending my first year as Vice President of Newfangled. Around that time, I was thinking about the future of...

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Service

Content Development

a Service published on May 22, 2019

...them than they do. Unsolicited comments like that are the bar we set for ourselves — and we take pride in hitting that mark consistently. How it Works Our model is interview-based, so the content is derived solely from your...

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Article

On Becoming Pragmatic

an Article published on April 10, 2014

Three years ago today, I joined Newfangled. I was thrilled — the opportunity to work with such smart, talented people was exhilarating. But, I was also terrified, certain I’d be exposed for the mediocre code-wrangler that I was. Dave handed...

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a Page published on September 1, 2016

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Article

How Content Marketing Works for Agencies

an Article written by Mark O’Brien on February 7, 2012

...successful as a marketing site. The creative director happened to be in the room, and he challenged me on the merits of the site I showed, saying that he thought the particular page I displayed was boring and certainly would...

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Prospect Experience Design

An Offline Information Architecture Exercise

an Article written by Christopher Butler on June 20, 2011

...index cards with the common page and content types that our typical agency clients’ websites need—the kinds of information that you’d expect to find on a content-driven, pull-marketing website. These would be the cards that the team would need to...

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Article

My Original Expert Content

an Article published on February 13, 2012

...successful as a marketing site. The creative director happened to be in the room, and he challenged me on the merits of the site I showed, saying that he thought the particular page I displayed was boring and certainly would...

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Article

Content Strategy

How to Talk to Your Prospects

an Article published on April 17, 2019

...Right Message at the Right Time Talking about yourself might not be your best opening line when talking to complete strangers. Most cold prospects will not be entering your site through the front door of your home page or even...

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