Search Newfangled

Article

Understanding Twitter

an Article written by Mark O’Brien on August 4, 2009

...not with her intentionally tongue-in-cheek delivery, but rather with the face value of what she was saying. I had been using Twitter via my iGoogle page for quite some time. That interface only let me see the last few posts...

Read Now About

Article

Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

Read Now About

Article

Key Metrics

an Article written by Christopher Butler on October 2, 2009

...those pages. For pages already in the top that should be there, this is a perfect opportunity to evaluate where users go from there and whether the page’s popularity can be leveraged with the right call to action. For pages...

Read Now About

Article

Email Marketing

Increasing Email Deliverability

an Article published on October 1, 2013

...Q3 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. So the question that inevitably follows is “What can we do to insure that all...

Read Now About

Article

What is SSL?

an Article published on February 13, 2009

SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...

Read Now About

Article

Nurturing Prospects Through Content Strategy

an Article written by Mark O’Brien on July 17, 2012

...on a page on your site about social media marketing. After gathering that list, the LMA tool could then automatically send the list members a promotional email about the social media marketing webinar you have coming up.  Marketing your firm...

Read Now About

Article

A Year of Ideas

an Article written by Christopher Butler on November 12, 2009

Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...

Read Now About

Article

Digital Conservation: Where Does My Facebook Data Go?

an Article written by Christopher Butler on March 31, 2009

...do a little digging. First, I Googled “what happens to my data if I delete my Facebook account?” I found this group page among the results, which claims that by using an obscure form on Facebook, your account will be...

Read Now About

Article

The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

Read Now About

Article

Self-Editing for the Nonprofessional Writer

an Article published on December 4, 2009

...any reading path other than the natural start-to-finish one should help with this. General tips and tools Print it out. It’s worth repeating, because it’s surprising how much that simple change can make an error jump off the page. Look...

Read Now About