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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Measuring Profitability

an Article published on November 11, 2008

Second Struggle The second thing that principals struggle with is proper systems to be profitable. Once again, I can relate. While weve been consistently profitable for quite a few years now, we know weve been missing the mark with hitting...

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Event

Advanced Planning + Lead Generation

an Event written by Mark O’Brien on January 6, 2015

1/29 – 1/30/2015 in Nashville, TN Join David Baker and Mark O’Brien in Nashville for two days of exploration into how to create the right lead generation plan for your agency, and which tools you need to best support that...

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Event

Recourses 10th Annual New Business Summit

an Event published on January 23, 2013

The Recourses New Business Summit is a combined event, hosted by David C. Baker and Blair Enns, that is designed to help agency principals focus their new business acquisition efforts. Mark O’Brien gave a presentation on “ Building the Right...

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Event

4A's Webinar

an Event written by Mark O’Brien on October 23, 2015

On Tuesday, October 20th, Mark O’Brien presented a webinar for the 4A’s on the core benchmarks of the successful agency website. The American Association of Advertising Agencies is one of the largest and most prestigious agency associations in North America,...

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Article

New Content for New Formats

an Article published on December 9, 2008

...on Twitter or following a recipe from a Mark Bittman video played on a refrigerator that automatically senses what ingredients are missing and texts an order to the grocery store (it will soon exist!). Then they should think about what...

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Article

CRM

Decoding the Salesforce Database: Frequently Asked Questions

an Article published on November 8, 2016

...add a custom field to the Opportunity object called Reason Lost, which we want sales to fill in when they mark an Opportunity as Closed Lost. What type of data should it store? Information about why we lost the Opportunity....

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Article

Content Strategy

Writing About Your Firm's Culture May Sabotage Your Marketing Efforts

an Article published on July 13, 2020

...as You Think It Is Agency culture has evolved from the glory days of Madison Avenue to borrowing workplace trends from Silicon Valley. Whether you’ve unknowingly modeled your firm after Don Draper or Mark Zuckerberg, your firm’s culture may not...

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Article

Week 750

an Article written by Christopher Butler on April 12, 2010

...Pennsylvania on this one. Then, after coming back from lunch, Mark surprised us by serving some of his homemade creme brulee! I was in New England this weekend to attend the memorial on SATURDAY for my college mentor and friend,...

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Article

The Non-Written Disciplines of Writing: Planning and Research

an Article written by Christopher Butler on September 30, 2010

...and enjoy getting in before things get busy and using some of that time to write. But I also will regularly spend some evening time writing, too. With two adorable children, Mark doesn’t have the same early-morning or evening flexibility...

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Article

The Four Stages of Content Marketing

an Article written by Christopher Butler on February 28, 2012

...So you know: Mark O’Brien’s book, A Website that Works was published by Rockbench. Pro: More control, more of the proceeds (if not all—depends upon the publisher), professional editorial and marketing help, faster turnaround. Con: No advance likely. Typically responsible...

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