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Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...been told that there are parts of that message that weren’t fully understood. So let’s take a more nuanced approach. https://vimeo.com/1010693179 Newfangled’s Experience During the SEO Golden Age First of all, some brief context: Newfangled has been involved in marketing...

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Webinar

Business Development

Transform Industry Challenges Into Your Competitive Edge: A Two-Part Webinar Series

hosted by Mark O’Brien on October 16, 2024

You’ve weathered storms before. You’ve adapted to new technologies, market shifts, and client demands. But the challenges your agency faces now are different. And you’re not alone. Join Newfangled CEO Mark O’Brien for a candid two-part webinar series that speaks...

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Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article published on August 15, 2024

...when a sentence is too long to please the SEO bots, even if it is technically correct.  You know when and how to add internal and external links to further boost SEO and provide a solid user experience for folks...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...Newfangled knows we emphasize this, and we’re not the only ones. Carl Smith from the Bureau of Digital recently surveyed about 700 agencies and found that firms doing best in these difficult times are those who are sharply positioned and...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...know from the very beginning that what you’re writing about has what it takes to break through the monotonous sea of sameness and connect with your prospects.  Novel, Specific, Profound: How Do They Work?  Newfangled has our own “litmus test,”...

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Article

Content Strategy

Can AI Content Be Extraordinary?

an Article written by Mark O'Brien on August 15, 2024

...writing arena — not a replacement for human creativity and insight. It’s about leveraging its strengths while compensating for its weaknesses.  Newfangled’s Innovative Approach to AI-Assisted Marketing Strategies Imagine this: a tool that doesn’t regurgitate facts or surface-level insights, but serves...

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Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

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Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...the core of everything we do at Newfangled. We start everything with persona work to define the broadest groups of people we want to target. Then we segment further based on additional data points — or digital clues — we discover...

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Webinar

Business Development

What's New — And What's Next — With Magnolia

hosted by Lauren O’Brien on January 30, 2025

...planner for agencies, which has evolved significantly since its October launch, thanks to great feedback from agency teams. Join us for a fresh look at what’s new and what’s next, just for our valued Newfangled audience. On Thursday, January 30...

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Article

The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...we’re going with all of this. The hierarchy of the effects model has been applied to countless marketing funnels. But while the terminology may vary, the thinking behind it remains consistent. At Newfangled, we use the following terms to describe...

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