Search Newfangled

Article

Agencies Need to Get Their Act Together

an Article published on October 8, 2008

...marketing and interactive advertising, it’s clear that agencies need to have a greater knowledge of the digital space in order to thrive. In fact, nearly half (45 percent) of the respondents have switched agencies (or plan to switch in the...

Read Now About

Article

Interview: Brian Johnson, Owner, LOUDESTink and Rock Your Resume

an Article published on December 3, 2008

...pushing the gas and using the loudspeaker. CB: What are some new ways that youve been experimenting with marketing online, particularly with Rock Your Resume? BJ: The usuals we all have tried. I started with Google, Yahoo, Facebook, and actually...

Read Now About

Article

Do Not Track: Can We Expect a U.S. Law Anytime Soon?

an Article published on April 17, 2012

...the ones who win in the end– not lawmakers or lobbyists. How could DNT affect your business? How do you –-and your customers– benefit from data collection? These are important questions to consider as you develop your online marketing plan....

Read Now About

Article

Qualitative Website Persona Development in 3 Easy Steps

an Article written by Mark O’Brien on January 31, 2012

...people you speak with will appreciate your considering their opinions. Since you are having meaningful conversations with clients and prospects, the act of doing this research can often be a decent marketing tool in and of itself. Step 2: Segmentation...

Read Now About

Article

Prospect Experience Design

How to Test a Website in Ten Minutes

an Article written by Christopher Butler on January 16, 2014

...you find the upcoming webinar on the site and register for it? Please find the most recent article about _____. Can you subscribe to that content? What accessories are offered for _____? Can you add ____ to your cart and...

Read Now About

Article

Agencies: Don't Lead with Design!

an Article written by Mark O’Brien on March 2, 2010

...pay attention to the navigation we’ve got in there as a place holder, and that tagline and this content are just some things we’re batting around in the back room, so disregard those as well. Anyway, we wanted to get...

Read Now About

Article

CISPA: It's Not the New SOPA

an Article published on May 16, 2012

...“use cybersecurity systems to identify and obtain cyber threat information to protect the rights and property” of the threatened company. Opponents argue that “us[ing] cybersecurity systems” could allow for broad interpretation and apply to monitoring email, filtering content, or blocking...

Read Now About

Article

Prospect Experience Design

On Digital Davids and Goliaths: Why the Design We Trust Usually Comes from the Little Guy

an Article written by Christopher Butler on March 13, 2012

...offline, bespoke content experience that intimately connects the creator with the consumer. You subscribe to someone, and that person sends you something in the mail: very cool. Each of these efforts is positioned to scratch a very particular itch. Whether...

Read Now About

Article

The End of Privacy?

an Article published on September 4, 2008

...what would have previously been considered the public domain. If you dont have time to read the articles but want an audio-overview of the content, check out this weeks SciAm Science Talk podcast, Whos Watching You: The Future of Privacy....

Read Now About

Article

Prospect Experience Design

So Much Left Unseen...

an Article written by Christopher Butler on January 20, 2012

...against screens so much lately, especially in content created for the web. The web, after all, is a “screened environment.” I get that. It’s ironic, if not maybe even a bit hypocritical. But my point isn’t so much to disparage...

Read Now About