Search Newfangled

Article

Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...their rules for the past 25 years. And SEO, for the majority of our existence, has been the cornerstone of our lead development and our client’s lead development. SEO is something we’ve taken very seriously, and still do. It used...

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Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article published on August 15, 2024

...when a sentence is too long to please the SEO bots, even if it is technically correct.  You know when and how to add internal and external links to further boost SEO and provide a solid user experience for folks...

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Page

Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

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Webinar

Business Development

What's New — And What's Next — With Magnolia

hosted by Lauren O’Brien on January 30, 2025

...at 12 p.m. EST Lauren O’Brien and John Nugent will show you what’s possible with Magnolia. Find out how agency-specific frameworks make Magnolia a truly standout tool. Learn how agencies are using Magnolia to step into the future of strategic...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...waste as there are currently 179,000,000 search results on Google for this phrase and results on the first page all have similarly worded titles. (results from January 27th, 2022) Competing with that would be difficult, to say the least. But...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

Transcript Lauren Siler: Hello, and welcome to an episode of Consider This. I’m Lauren Siler. Holly Fong: And I’m Holly Fong. Lauren Siler: Welcome back, Holly. I didn’t scare you off the first time around, huh? Holly Fong: I was...

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Podcast

Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-13-does-prototyping-still-matter/s-er288 Transcript Chris Butler: Welcome to the Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Clarke: And I’m Lauren Clarke. Chris Butler: This is Lauren Clarke’s debut on the podcast. Big day. Lauren Clarke: I am both excited and terrified...

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Podcast

Content Strategy

How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

Transcript Lauren: Welcome to Consider This. I’m Lauren McGaha. Holly: I’m Holly Fong. Lauren: Hey, Holly. Holly: Hey, Lauren. Hey, have you noticed at some podcasts at the end of it they said, “I’ve been like Holly Fong,” for example?...

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Podcast

Consider This Season 1, Episode 4: Our Predictions for Content Marketing in 2018

a Podcast hosted by Lauren O'Brien on January 11, 2018

...too because video takes a lot more production than podcasting in some ways and a lot of people aren’t necessarily great on camera like Lauren. I’m great on camera but Lauren is not good on camera. Lauren Siler: I don’t...

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