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Building a WordPress Site

an Article published on July 20, 2009

...free to use it for anything from your cat’s home page to a Fortune 5 web site without paying anyone a license fee. About WordPress.orgOn this site you can download and install a software script called WordPress. To do this...

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Twitter: Changing How We Read & Write Online

an Article published on May 8, 2009

...attention spans. Having everything broken down into convenient little 140-character bites will surely change the way we consume information online. I, for one, admit that it’s much more difficult to digest a multi-page news story now that I’ve grown accustomed...

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Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

...You’ve been writing multi-page monthly newsletters since you launched. If your site is a few years old, that kind of activity is likely expanding your database exponentially. That kind of growth is great, but if your site was built (at...

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What is Growth?

an Article written by Christopher Butler on April 29, 2009

...a change recently to our pricing page, where we now talk about Total Managed Support. This isn’t exactly a new offering for us. In fact, our desire to offer comprehensive support and consultation to our clients has always been at...

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Prospect Experience Design

"You don't find anything out until you start showing it to people."

an Article written by Christopher Butler on April 24, 2009

...submit feedback via the basic form at the bottom of each page. Those comments are immediately dated and placed in the white field. We can also add specific comments for the developers that are placed in the green field. All...

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How to create a link in html

an Article published on April 20, 2009

To create a link within your website This is the code you need if you are trying to link to a page that is on your site. <a href=”page2.html”>This is a link</a> Example: This is a link to “newfangled_employee_blogs” Linking...

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Your Profile is Not Private, and other Seemingly Obvious Things...

an Article written by Christopher Butler on April 13, 2009

It seems obvious, but it apparently took a California court to rule that you can’t cry “invasion of privacy” when people circulate what you’ve posted to your MySpace page. When I see things like this, I think, why on Earth...

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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...marketing automation. Here are a few other examples of beyond-the-basics campaigns you might want to consider. (Note that in each case, you’d be producing content that won’t exist on a standalone page in your site’s menu tree, but don’t forget...

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Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013

...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...

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Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...

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