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To Buy or To Build

an Article written by Christopher Butler on December 31, 2008

...of the website and fit in seamlessly on the page. This is great for basic information-gathering forms, though more complex forms that need to be integrated with other content on the website or any other data reporting that we do...

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A Year of Ideas

an Article written by Christopher Butler on November 12, 2009

Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...

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A Value-Based Content Strategy

an Article written by Christopher Butler on July 14, 2009

...a post from a woman I follow on Tumblr named Nina, a smart, 20-year-old product design student at Stanford. I don’t know Nina personally, nor can I even remember how I ended up finding her Tumblr page, but if all...

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Content Strategy

How to Give New Life to Your Old Website

an Article published on October 27, 2009

...This is your most drastic option, but it also gives you the most value and “bang for your buck.” Your Newfangled Project Team will take you through the prototyping process (check out the prototype page to the right), which gives...

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Why Did One Campaign Do Better Than Another?

an Article written by Christopher Butler on October 20, 2009

...the first month than “The Future of the Web, Part 1” (229), and a lower bounce rate (44%), but notice the all time numbers: this page has been viewed 1092 times since it was published with an overall average bounce...

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Key Metrics

an Article written by Christopher Butler on October 2, 2009

...those pages. For pages already in the top that should be there, this is a perfect opportunity to evaluate where users go from there and whether the page’s popularity can be leveraged with the right call to action. For pages...

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Google Analytics Individual Qualification

an Article published on August 30, 2009

...is a screenshot of the page you’re brought to after completing the exam. Resources to use while taking the exam: Tool to build a regex to filter an IP range. Google API, the various tracking options Google offers. Cookies, what...

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Prospect Experience Design

Meet the new Village Fertility Pharmacy!

an Article published on August 7, 2009

...took from the design of their original site was to do away with a traditional home page, opting instead to have two main sections that focus on the needs of Village’s two types of site users: Patients (pictured above) and...

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Article

Understanding Twitter

an Article written by Mark O’Brien on August 4, 2009

...not with her intentionally tongue-in-cheek delivery, but rather with the face value of what she was saying. I had been using Twitter via my iGoogle page for quite some time. That interface only let me see the last few posts...

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Article

The Most Important Person on the Team

an Article published on July 31, 2009

...in this post in regards to the relationship between the QA and the project managers here at Newfangled. If you check out our employee page, not one person has the title of Quality Assurance Engineer. This is because our project...

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