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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on July 15, 2011

...capitalist), Mark Suster (angel investor/parter at GRP Partners), and Steven Levy (fantastic writer at WIRED magazine). This is more of an inspiration thing, but still, it’s only a couple of minutes and definitely worth watching. Independent filmmaker JW Griffiths created...

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Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris simply asked me to help him conduct simple usability tests on our own site, and all I had to do...

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Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013

...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...

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Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

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Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...

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The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...should be qualified by another one: How many visits did your website get this week? But, how many of them converted? How many views did this page on your website get today? But, how many of them bounced? You see,...

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Security and Shopper-Focused Technology

an Article written by Christopher Butler on May 11, 2011

...in to a web page, my browser asks me if I want to save that information so I don’t have to log in again next time. Additionally, some websites do this on their own, creating a unique cookie storing your...

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Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

...You’ve been writing multi-page monthly newsletters since you launched. If your site is a few years old, that kind of activity is likely expanding your database exponentially. That kind of growth is great, but if your site was built (at...

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Content Strategy

Podcasting 101: How to Start a Podcast for your Firm

an Article published on September 12, 2018

...or any other audio or video posts you have. For example, if you host your podcast using Soundcloud, you can embed the media player at the top of page, below the article title, followed by a sentence or two of...

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Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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