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Design Guidelines for Agencies, Part 1: Calibrating Your Equipment

an Article published on July 22, 2008

Newfangled is always looking for ways to improve our agency relationships and make the web development process more productive and enjoyable. With that in mind, Ive decided to write a series of how-to posts to help agencies create useful, well-organized...

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Survey Data on What Users Want

an Article written by Christopher Butler on June 28, 2011

...articles, I also began a persona development process for our site, creating a list of interview candidates and then spending time speaking with each one over the phone to get feedback on their relationship with Newfangled and how they use...

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Tell Me Your Problems

an Article published on April 24, 2008

...solutions and having the designer scratch their heads trying to figure out what the clients intentions were. At Newfangled, we provide the client with a Website Profile questionnaire at the beginning of the project to help them think through some of...

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QA?

an Article published on July 3, 2008

...the Newfangled project world is a plan to make sure that everything works as it was intended to work and looks as it was intended to look. We recently revamped our Project Anatomy document, which specifies all the steps and...

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Article

Our Experience with Online Advertising

an Article written by Mark O’Brien on January 18, 2009

Starting in November 2008, I started placing ads. Aside from a single instance I can recall, Newfangled has never purchased any ad space anywhere, so this was an experiment for us. We place a single ad that was as close...

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Prospect Experience Design

In Real Life

an Article written by Christopher Butler on January 19, 2009

...much prefer the old hand-painted illustrations, however inaccurate they may be. Here are a couple examples of graphics that embrace the IRL sensibility (Click the images to see more. The second one is a video.): What say the Newfangled designers??...

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Screens Within Screens

an Article written by Christopher Butler on February 9, 2009

...to under one hour per day! Clearly Newfangled employees are going to be on the fringe here: we spend all day on the internet (so, roughly 7.5 hours per day) and probably comparatively little watching television (several of us don’t...

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Article

The Quantified Worker

an Article written by Christopher Butler on February 10, 2009

...company (as apposed to a client). I dug a bit deeper and saw that about 90% of that “service” total is actually my Newfangled strategy time. This aligns much more with my sense for how I spend my time here....

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Three Necessary Disciplines: Be a Human Synthesizer

an Article written by Christopher Butler on February 24, 2009

Last Thursday, everyone at Newfangled met for our annual winter retreat. Our program included presentations from Mike, Mark, and me dealing with the direction our engineering department is headed with our CMS, our marketing and new business practices, and how...

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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009

At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...

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