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Email Marketing

Creating Effective Email Marketing Messages

an Article published on April 10, 2013
At Newfangled, we’re constantly talking to our agency partners and their clients about how to use their website to attract, inform and engage visitors. However, the website is only one of the 3 pillars of a successful conversion-focused web marketing...
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Article

Simplicity

an Article written by Christopher Butler on January 29, 2009
...lives (you’ll see what I mean). This reminds me of a slogan that we say here at Newfangled – sometimes sarcastically, sometimes in a celebratory way – “Another day, another rectangle,” which points out that, from a design perspective, sometimes...
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The Quantified Worker

an Article written by Christopher Butler on February 10, 2009
...Q.A.: .25 hours/0% 9. resourcing: 117.25 hours/21% 10. sales: .75 hours/0% 11. service: 199.55 hours/36% 12. support: 1.25 hours/0% 13. upgrades: 19.5 hours/3% 14. whitescreen: 2.25 hours/0% At first I was pretty surprised by the fact that I had logged...
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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009
At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...
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Prospect Experience Design

Web Design 101: Matching Colors on the Web

an Article published on March 9, 2009
...in-depth explanation for those who crave more technical data. Adobe Photoshop (Newfangled’s web design tool of choice) approximates color matching through its Color Picker. There are several color libraries available through the picker, such as the Pantone Color Matching System...
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Copyright Your Website

an Article written by Dave Mello on March 11, 2009
...word for word, without so much as rearranging the order or making up fake names. We were so amused and astounded, we laughed about it for a few minutes and then promptly forgot about it. At Newfangled all of our...
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Article
Email Marketing

Marketing Automation for e-Commerce

an Article published on July 28, 2014
...items. We can also send automated programs based on when accessories might be needed. For example, if you were to purchase a new weed eater from JThomas (a landscaping tools parts distributor, and Newfangled client), they could put you in...
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