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Content Strategy

Establishing a Healthy Writer/Editor Dynamic

an Article written by Lauren O’Brien on February 7, 2017

...or referencing a well-known and related challenge of your personas, or simply cross-linking to another article or service landing page on your site in order to drive more engagement. A good editor is going to amplify your voice in a...

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Agency Spotlight: How Mission Adapted To Digital Insights For A Highly Optimized Digital Plan

an Article published on June 27, 2017

...dramatically improved. Their monthly metrics exceed our 2017 benchmark metrics for successful digital marketing for agencies, resulting in high growth: NAME VALUE Organic Search Traffic: Increased 50% Total site traffic: Increased 87.85% Site wide number of page views: Increased 22%...

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Web Design 101: Jagged Text

an Article published on December 16, 2008

Question: Why does the text on my site look rough or jagged? Answer: Any editable text on a web page (you can highlight it with your cursor) is HTML text. HTML text is generated by your web browser and displayed...

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Finding Your Engagement Style: Listening

an Article written by Christopher Butler on March 2, 2011

...get-go by the presence of an empty page rather than a living, thinking partner. Like talkers, listeners might do well to start with what comes naturally—create an opportunity to have a conversation, and record it, either with video or audio....

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Prospect Experience Design

Creative Questionnaire: Luke Wroblewski

an Article published on April 7, 2009

...of projects. We recently released a brand new Yahoo! toolbar, some new enhancements to My Yahoo!, began testing a new Yahoo! front page, and the list goes on. First step in my design process: Understand the factors that will influence...

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Cloud Computing and Privacy

an Article written by Christopher Butler on April 8, 2009

...makes a good point there. We chose to start sharing our data by using email services, but it wasn’t until advertisements started showing up on the right of our Gmail page that were related to the content of our emails...

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What is SSL?

an Article published on February 13, 2009

SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...

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The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

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Digital Conservation: Where Does My Facebook Data Go?

an Article written by Christopher Butler on March 31, 2009

...do a little digging. First, I Googled “what happens to my data if I delete my Facebook account?” I found this group page among the results, which claims that by using an obscure form on Facebook, your account will be...

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Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

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