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Article Prospect Experience Design Web Design 101: Matching Colors on the Web by Justin Kerr on March 9, 2009 Question: Why don't the colors on my website match the colors of my printed brochure?Answer: Matching colors from print to web is challenging because of the two different mediums. Colors in print are created by visible light reflecting off the surface of a pigment (ink). Images are produced by either CMYK (a full-color, four-ink process of cyan, magenta, yellow and black) or with spot colors (i.e. Pantone). Images on the web are generated by a light source (computer monitor) combining red, green and blue (RGB) from the visible light spectrum. Read Now About
Article Content Strategy Communicating technically to the non-technical by Dave Mello on March 6, 2009 At Newfangled, one of our most important services to our clients is helping them make sense of the web. We've gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems in such a way that audiences of all experience levels can grasp important intricacies. Just as importantly, our passion for what we do gives us the drive and commitment to share this excitement with our clients. Read more... Read Now About
Article Prospect Experience Design One World Flag by Justin Kerr on March 6, 2009 Here's an intriguing design challenge: create a flag that would represent global citizenship. The folks at AdBusters have posted the 32 finalists from their One Flag design competition and voting is open until March 17th. My favorite entry is "Origin" if only for its originality and polished execution. Read Now About
Article How to Use Twitter well published on March 6, 2009 We've had a healthy debate at the Newfangled lunch table for several months now about the value of Twitter. I've been an advocate for Twitter while Mark and Chris (like many people) are not big fans. I signed up for Twitter several years ago and felt similarly. At that time, there wasn't a critical mass and I had no clue about the ins and outs of how to communicate with other members. In the past few months I've increased my Twitter usage and I'm getting a lot out of it both personally and professionally. Here are a couple of reasons why I'm firmly rooted in the Pro-Twitter camp at our lunch table. Read Now About
Article The State of the Web by Christopher Butler on March 5, 2009 This is a presentation by Bart De Waele of Netlash, on the state of the web, and its future. Read Now About
Article Social Media Discrimination? by Christopher Butler on March 4, 2009 In light of a comments-convo I had with Dave on my earlier post about checking your social network privacy settings, I thought this article by Meredith Levinson, titled Job Seekers to Employers: Stop Snooping! introduced an interesting thread. Check out her concluding paragraphs... Read Now About
Article What is a Website? by Christopher Butler on March 3, 2009 For Skittles, it's all about leveraging their social-media presence. Now, skittles.com simply provides a small overlay with their social media profile pages. Yesterday, it was their Twitter landing page. Today it's their Facebook page. An interesting approach... Read Now About
Article The Internet is a Work in Progress by Christopher Butler on March 3, 2009 The introductory slide of a presentation that I gave at our annual winter retreat read, "The internet is a work in progress." I find myself saying this over and over to clients and coworkers alike, reminding them that there's always going to be another goal, deadline, or even bug to deal with. It's not like how things were for some web companies a decade ago, when "going live" meant the end of something. Today, it's just the end of one phase and usually the beginning of another, much longer one... Read Now About
Article Prospect Experience Design Creative Questionnaire: Dorelle Rabinowitz by Justin Kerr on March 3, 2009 Dorelle Rabinowitz leads the Design Systems group at eBay, creating and maintaining a design system that ensures a holistic customer experience. Previously, she directed user experience design teams at Google and Yahoo!, was an experience lead at SBI.Razorfish and produced Oxygen.com's "Our Stories" site. A graduate of NYU's Interactive Telecommunications Program, Dorelle also holds a BFA in graphic design from the Rhode Island School of Design... Read Now About
Article Check Your Social Network Privacy Settings! by Christopher Butler on March 2, 2009 There's an interesting article in the Chronicle of Higher Education that is a good indicator of how social media really is altering things significantly for even those in the Ivory Tower. Though the article is specifically about the role of social networking in academia, I think the following paragraphs could apply to just about any professional who happens to use Facebook, or some other social media tool... Read Now About