The Two Things About Lead Generation
As part of our '2 Things' meme, we boil down a big web topic into 2 essential points that we think represent the best lessons we could share. I volunteered for the topic of lead generation. There are countless approaches and ways of implementing a lead gen strategy, but in order for it to be a success you need to make sure these two things are done right.
What Your Users Want: A Simple Approach to Usability
A Website That Works: The T-Shirt
Our president, Mark, just released his first book, "A Website That Works." The success of the book will no doubt create a fan base, the members of which will clamor for their own custom merchandise. In anticipation of this need, I've taken a few of the more interesting phrases from Mark's book and turned them into Newfangled geekwear.
The Two Things About Scheduling
Recently we've started a series of posts applying The Two Things question to some of the topics we deal with on a daily basis at Newfangled. This post explores the two things about scheduling.
The Two Things About SEO
Survey Data on What Users Want
I was pleased when I got an email from Lauren Carlson, a CRM Analyst who has just done some market research on what software buyers want from vendor websites. She and her team surveyed over 400 recent buyers asking them questions about what kinds of website content is most helpful to them in the purchasing process. You can sift through the results of the survey in Lauren's insightful article, What Software Buyers Want from a Vendor's Website...
How Marketing Agencies Can Create Business Generating Websites
This month, we're excited to announce the publication of Mark O'Brien's first book, A Website That Works: How Marketing Agencies Can Create Business Generating Websites! In the book, Mark covers a detailed, nine-step strategic planning process specifically developed for agency website projects. Chris Butler sat down for an interview with Mark to dig in to how that process works...
A Quick Guide to Restricted Content
During prototyping some of the crucial decisions involve planning which site content is freely available and which is considered premium content, requiring some kind of lead form submission. Some content may be further restricted, requiring a user account for access, necessitating decisions about the administration of such accounts. This post is meant to serve as a resource outlining the basic scenarios that we most often encounter when prototyping sites.
HOW Design Live 2011
How A Content Strategy Helps to Retain Clients
Monday, June 6th was a great day at Newfangled. Litecontrol, one of our best and longest-tenured clients, went live with the new website we built for them. And if it weren't for our content strategy, we very well might not have gotten the job.