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ArticleProspect Experience DesignThis is The Best Way to Design Your Service Landing Pages by Christopher Butler on January 17, 2019A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service... Read Now About
ArticleManageable and Measurable Marketing Starts with Positioning by Christopher Butler on January 17, 2019After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking... Read Now About
PodcastRelief in Focus: An Expert Firm’s CEO Discusses the Positioning and Marketing Platform Connection by Christopher Butler, Mark O'Brien and Lauren McGaha on January 17, 2019Ecommerce Experts Focusing in Further Command C is an ecommerce development firm split between New York and North Carolina. With... Listen Now About
ArticleProspect Experience DesignThis is The Best Way to Design Your Capabilities Landing Page by Christopher Butler on January 10, 2019A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function,... Read Now About
WhitepaperThe Six Reasons Marketing Plans Fail by Mark O'Brien and Lauren McGaha on January 7, 2019In this whitepaper, we’ll debunk: the impediments to a fruitful vision the practical obstacles in your way the wrong stats... Access Now About
ArticleProspect Experience DesignThis is The Best Way to Design Your Home Page by Christopher Butler on January 3, 2019An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way... Read Now About
ArticleContent StrategyConfessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method by Jeremy Wingle on January 2, 2019I have been where you are going. I have sat in your seat at the conference room table and advocated... Read Now About
ArticleProspect Experience DesignThese Seven Pages Control Your Prospect’s Experience by Christopher Butler on December 20, 2018Seven unique templates comprise the marketing engine at the heart of lead generation website information architecture. In this article, I’ll... Read Now About
ArticleContent StrategyThese Tools Will Help You Write Better Positioning Statements by Christopher Butler on December 13, 2018A good marketing message is clear, visible, and indexable on every page of your website. But writing that message is... Read Now About
ArticleProspect Experience DesignHow Prospect Experience Design Can Help You Create a Better Marketing Website by Christopher Butler on December 6, 2018If you are currently designing or redesigning your website, the last thing you probably want is an article extolling the... Read Now About
