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Article Getting Feedback by Christopher Butler on October 30, 2012 This year's HOW Interactive Design Conference was in two cities — Washington, D.C. in September, and San Francisco in October. I presented a session on getting website feedback at both events. Below is a transcript of my presentation — pretty close to what I actually said, though I'm not saying there aren't a few edits here and there to make me look good ;-) ... Read Now About
Article Prospect Experience Design What We’ve Learned About Responsive Design by Christopher Butler on October 30, 2012 After a year or so of doing responsive design projects, we've learned a lot. We've even firmed up some of our opinions about what we're doing and how we're doing it. This month, Chris Butler reviews what responsive design is all about, gets a little critical, and provides a ton of visual examples of techniques that are working, and even some that are not... Read Now About
Article No Content Strategy is an Island by Tema Flanagan on October 29, 2012 It’s not hard to convince businesses of the merits of a robust content strategy. The problem is that many agencies rush to the altar of content marketing without realistically assessing their ability to devote the time and resources necessary to do it right. There’s nothing “set it and forget it” about content marketing, and many agencies make the mistake of thinking that it’s something one person can handle all by themselves. Not true. Too often, the practice of putting content in a silo sets the whole thing up for failure from the start. That's why the single most important thing you can do is to avoid isolating your content strategy from the larger marketing goals and day-to-day concerns of your business. Here's how... Read Now About
Article When Reading Habits Change, Writing Habits Must Follow by Tema Flanagan on October 23, 2012 If you’re at all familiar with Newfangled, you already know we’re pretty sweet on content marketing. But whenever we go online, we enter a world of distraction and information overload, making a state of semi-sustained attention a content marketer's best-case scenario. Writing to the distracted reader in a way that still manages to connect: that’s the challenge. The good news is that it's possible to master. Having a solid understanding of what we’re up against and how we got here is the first step in doing just that... Read Now About
Article CRM Email Tips (or, How to Stay Friends When Communicating By Machine) by Lauren Clarke on October 19, 2012 There are lots of resources at our disposal when it comes to facilitating and managing communication during the web development... Read Now About
Event MYOB 2012 by Mark O’Brien on October 18, 2012 Creating a site that attracts, informs, and engages prospective clients... Read Now About
Event Triangle AMA Fall Training Camp published on October 18, 2012 Chris Butler presented a talk on the four stages of content marketing... Read Now About
Article A Content Marketing Training Session by Christopher Butler on October 18, 2012 Today I spoke at the Triangle AMA's Fall Training Camp on the four stages of content marketing. It was an honor to be invited, and I enjoyed spending time speaking with triangle area folks who are at various stages of content marketing themselves — from a few years in to just discovering it for the first time. Below is the content of my talk... Read Now About
Article We don’t just build websites for agencies. We also build websites for their clients! by Christopher Butler on October 16, 2012 Since January, 2012, we've started 9 new website projects for agencies, 9 new website projects for clients of our agency partners, 5 new projects for clients with whom we work with directly (including providing visual design), and 5 new consulting engagements. Here are some examples of these projects... Read Now About
Article Prospect Experience Design Designing Newfangled’s Home Page Slides by Justin Kerr on October 15, 2012 You've probably seen the rotating slide show that sits atop our home page. The slides promote upcoming events, book releases and new services. I've designed most of the slides, with some art direction and feedback from Chris Butler (who's created a few of the slides as well). Since our website will be undergoing a redesign soon, I thought it would be a good time for a retrospective of previous slides as well as a peek at how they're designed... Read Now About