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Article Email Marketing Marketing Automation for e-Commerce published on July 28, 2014 Used wisely, the tools within a marketing automation suite can help you track, target, and market to your customers in very personalized ways to help increase sales via cross-selling and up-selling. This is particularly useful for sites that are utilizing e-commerce capabilities. Read Now About
Article Email Marketing What You Need to Know About Revenue Attribution with Marketing Automation by Mark O’Brien on July 7, 2014 In my previous post on why we chose Act-On as our marketing automation vendor of choice, I mentioned that one of the key aspects of the marketing automation consulting we offer is to help make sense of what's going on in the marketing automation field, including the latest techniques. One of the most significant features that has been rolled out to most marketing automation tools over the past 15 months is the idea of revenue attribution, and that’s what I want to talk about today. Read Now About
Article Email Marketing Why We Choose Act-On as Our Marketing Automation Provider and Partner by Mark O’Brien on June 30, 2014 In my conversations with clients and prospects over the past few years, I've gotten a lot of questions about which marketing automation tool Newfangled prefers. This is a topic we've taken very seriously and reevaluate every six to twelve months — and so far, anyway, we always come back to Act-On as the right choice. Here's why. Read Now About
Article Email Marketing The 5 Must-Use Marketing Automation Features published on June 25, 2014 There are lots of great features within any marketing automation platform, but we have attempted to identify the top 5 features that you should utilize to make sure you're getting the most value from your marketing automation implementation. Read Now About
Article Email Marketing How to Comply with Canada’s Anti-Spam Legislation (CASL) published on June 11, 2014 The new Canadian Anti-Spam law will have impacts on all marketers, whether you are based in Canada or not. If any of your contacts are opening mail while in Canada, then there are a few changes you'll want to make to help ensure compliance with the new law. Read Now About
Article Email Marketing Producing Content for Marketing Automation by Tema Flanagan on June 2, 2014 Quality content and marketing automation go together like peanut butter and jelly, like bows and arrows, like gin and tonic, like — you get the idea. Hopefully this isn’t really news to many of you, especially not to our clients who are already following the Newfangled model and using content to fuel their marketing automation activities. What I want to talk about today is the role of content in that equation, as it specifically relates to marketing automation. In doing so, I want to focus on the content opportunities and requirements that go beyond the usual “3000-words-per-month” recommendations. Read Now About
Article Email Marketing Marketing Automation Success Stories published on April 30, 2014 Going beyond "how-to" and strategy, this post looks at the success our clients are seeing with marketing automation. Read Now About
Article Email Marketing We Have Marketing Automation…Now What? published on March 27, 2014 You've taken the plunge and made the investment in purchasing marketing automation software. Now you have all of these tools at your disposal but are unsure where to begin. The good news is that if you keep a few key principles in mind to focus your efforts in the right places, then you should see success in no time! Read Now About
Article Email Marketing Why Marketing Automation Programs Fail, Part 2: Training and Guidance published on February 10, 2014 As a follow-up post to last week's look at why marketing automation implementations can fail, I wanted to highlight another common recipe for failure - having great robust marketing automation tools, but not knowing how to use them and not having the proper training and guidance to use the effectively. Read Now About
Article Email Marketing Why Marketing Automation Programs Fail: it’s Not the Software, it’s Your Expectations published on February 3, 2014 I recently read that three out of five marketing automation implementations fail. Three out of five! That’s a 60% failure rate. That is alarming, but I don’t think that the reason that most of those fail is due to the software itself — there is some great MAT software on the market right now. The reason they usually fail is ultimately due to misguided expectations on the part of companies using that software. Here's a quick look at how to set your expectations realistically and set yourself up for success. Read Now About