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ArticleWhy we do SEO (the way we do) by Page Laubheimer on November 20, 2012SEO isn't about the latest and greatest trickery, it's all about writing good content, and using strong metadata to describe it. Read Now About
ArticleIs Content Marketing Right for My Business? by Tema Flanagan on November 19, 2012Content marketing — especially the kind we talk about on this blog — is most commonly associated with B2B business models. But here’s the thing: businesses of all kinds stand to gain from content marketing. In fact, I can’t think of a single business that wouldn’t benefit from a content strategy of its very own. I’ll admit to being more than a little biased on this subject, but the good news is that you don’t have to take my word for it; the data tells the same story... Read Now About
ArticleProspect Experience DesignAnatomy of a Web Design Style Sheet by Justin Kerr on November 15, 2012For this post, I've created a diagram of one of my recent website style sheets with notes about key components. I typically provide our developers with one of these style sheets that includes a majority of the components they'll encounter when working with a site's page templates. Read Now About
ArticleThe Case for Content: Why Content Marketing is the New Normal by Tema Flanagan on November 9, 2012Marketing has always concerned itself with "content," so why is it that content marketing and content strategy only recently became the marketing trend au courant? This article explains what's new about content marketing, and why it's crucial to the success of businesses today. Read Now About
ArticleMy Mixbook for 2012 by Christopher Butler on November 8, 2012It's that time of year again! 2012 is wrapping up, and with it, another mixbook. This is the fourth volume of a series of web anthologies I began creating four years ago. The basic idea: I pick through all the articles I read over the last year and select some of them to be bound together for all eternity in this limited-edition printed volume. You can't buy this book — that's how I've avoided any potential legal entanglement and kept this safely in hobby territory. I've printed a very small number of copies and will be sending them out to some lucky ducks over the coming weeks. More details inside... Read Now About
ArticleThe Valuable Content Marketing Book by Christopher Butler on November 5, 2012Our friends at Valuable Content have a new book coming your way! I got my hands on an advanced copy, which I've been reading over the past few weeks. Here's my review... Read Now About
ArticleCRM5 Web Project Management Reminders by Steve Grothmann on November 2, 2012Here are some tips from my point of view as a project manager. I originally put these down as reminders for other PMs out there, but I think they shed light in general on our collaborative site building process... Read Now About
EventHow Interactive 2012 published on October 30, 2012Chris Butler presented a session titled "How Robots and People Can Help you Improve Your Design"... Read Now About
ArticleGetting Feedback by Christopher Butler on October 30, 2012This year's HOW Interactive Design Conference was in two cities — Washington, D.C. in September, and San Francisco in October. I presented a session on getting website feedback at both events. Below is a transcript of my presentation — pretty close to what I actually said, though I'm not saying there aren't a few edits here and there to make me look good ;-) ... Read Now About
ArticleProspect Experience DesignWhat We’ve Learned About Responsive Design by Christopher Butler on October 30, 2012After a year or so of doing responsive design projects, we've learned a lot. We've even firmed up some of our opinions about what we're doing and how we're doing it. This month, Chris Butler reviews what responsive design is all about, gets a little critical, and provides a ton of visual examples of techniques that are working, and even some that are not... Read Now About
