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Publication How Should We Contain the Cloud? by Christopher Butler on December 11, 2012 What is a book, really? For that matter, what is an article, a record, or a movie? For each of these, I have a very clear picture in my mind that says more about when I came of age than about the content itself. When I think of books, my mind retrieves an image of my grandparents' bookshelves, which I used to browse after school as a child. Records? I see the CD stacks of my teenage years, collected from local music shops and trading with friends. And somehow, thinking about movies still produces images of VHS tapes and memories of frustratedly fixing the tracking on my VCR. No doubt, future generations will have very different associations... Read Now About
Article Content Strategy Why You Should Optimize Your Site for Retina Displays by Justin Kerr on December 10, 2012 You may have heard of Apple's Retina display, featured in several of their most recent products such as the iPhone 5 (and 4s), 3rd generation iPad and the latest MacBook Pro laptops. And you may be thinking, "Yeah, that's great. But I don't even use a Mac so what does this have to do with me?" Glad you asked. Retina, Apple's branded term for high density displays, will become the norm within a few years and those of us who develop for the web would be wise to address this change now rather than play catch-up later. Read Now About
Publication The Folly of the Flock by Christopher Butler on December 7, 2012 Sometimes I'll just stare at a website for minutes on end, trying to figure out why it's so confusing. You know websites like this; you probably look at them every day and identify plenty of ways that they could have been better designed than they are. So, why weren't they? Read Now About
Article Prospect Experience Design Finding Things, and Making Things Findable by Page Laubheimer on December 7, 2012 SEO is the first step to making things easy to find on your site. Organize your information architecture well, and your site's navigation can be as useful as the content. Read Now About
Article The Mobile Book by Christopher Butler on December 5, 2012 Our friends at Smashing Magazine have a new book coming your way! I got my hands on an advanced copy, which I devoured this week. Here's my review... Read Now About
Article Learning From Dinosaurs: Content Lessons from the World of Print by Tema Flanagan on December 3, 2012 You rarely see content marketers and new media experts looking to print publishers for professional guidance--unless it’s in the form of cautionary tales. But that’s a mistake. While technological and economic shifts have forced print publishers to evolve or die, the accumulated wisdom of traditional publishing still has a lot to teach those of us who create content online. Here are five lessons from the venerable halls of traditional publishing that deserve a place in all modern content strategies. Read Now About
Article Content and the Buying Cycle by Christopher Butler on November 30, 2012 Here at Newfangled, we've been talking about the importance of web personas to the success of conversion-driven marketing websites for a long time. But it's no secret that many businesses lack the time or expertise needed to craft solidly researched and tested personas. At the same time, even the most detailed personas are lacking until they're placed in the context of the buying cycle. The good news? The buying cycle itself can be a source of meaningful personas. This month, Chris Butler looks at the four stages of the buying cycle and explains how they correspond with personas that everyone doing marketing on the web can benefit from... Read Now About
Article Why we do SEO (the way we do) by Page Laubheimer on November 20, 2012 SEO isn't about the latest and greatest trickery, it's all about writing good content, and using strong metadata to describe it. Read Now About
Article Is Content Marketing Right for My Business? by Tema Flanagan on November 19, 2012 Content marketing — especially the kind we talk about on this blog — is most commonly associated with B2B business models. But here’s the thing: businesses of all kinds stand to gain from content marketing. In fact, I can’t think of a single business that wouldn’t benefit from a content strategy of its very own. I’ll admit to being more than a little biased on this subject, but the good news is that you don’t have to take my word for it; the data tells the same story... Read Now About
Article Prospect Experience Design Anatomy of a Web Design Style Sheet by Justin Kerr on November 15, 2012 For this post, I've created a diagram of one of my recent website style sheets with notes about key components. I typically provide our developers with one of these style sheets that includes a majority of the components they'll encounter when working with a site's page templates. Read Now About
