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Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
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Article Productivity Tool Review: Typecast by Justin Kerr on July 31, 2013 Last April I discovered a great productivity tool that helps me style web fonts on the fly using CSS and a browser. If you haven't tried Typecast yet, read my review and then try it for yourself. Read Now About
Article Explanations by Christopher Butler on July 30, 2013 We probably spend more time explaining things than anything else. Seriously, I've checked the timesheet data! New ideas. How things work. Best practices. Documenting it all. So what are we, really, but brokers of knowledge...? Read Now About
Article Setting up a Workflow Rule in Salesforce published on July 24, 2013 Workflows in Salesforce are a fantastic way to automate certain business processes. You can create a rule, and based on certain criteria that you set, Salesforce can do a number of things, like send an email, create a task, or update a field. In this blog post, I'll walk through setting up a workflow rule, using one of Newfangled's rules as an example. Read Now About
Article Prospect Experience Design Scripts by Christopher Butler on July 23, 2013 I was sitting in the terminal, waiting to board my flight to Seattle. Technically, I'd only been on vacation for about 30 minutes; I was trying not to think about work. But then, a voice came over the loudspeaker... Read Now About
Article Fire by Christopher Butler on July 16, 2013 Just recently, I found myself chatting with a new colleague and friend at a dinner organized at the HOW Design Conference. As we waited for our main course to arrive, he asked me a great question: How do you keep inspiration and engagement alive on your team? Read Now About
Article How to Identify Your Browser Version and Clear Your Cache and Cookies by Tema Flanagan on July 15, 2013 In working with clients to troubleshoot bugs and review site upgrades prior to sending them live, the project managers at Newfangled often ask clients to identify their browser and browser version or clear their cache and cookies. With that in mind, I thought it might be useful to offer a quick primer on the concepts of “cache” and “cookies,” as well as instructions for looking up your browser info and clearing your browsing data. Read Now About
Article Perspective by Christopher Butler on July 11, 2013 A few months ago, I was listening to an NPR program as I drove to visit a friend. A guest on the program was describing a quick little test you can take that reveals how tuned in you are to the perspectives of others. It goes like this... Read Now About
Article The Digital Lead Development Ecosystem by Mark O’Brien on July 10, 2013 Are you in control of your marketing? Are you doing all you can to develop leads for your firm? Of course you are. But, just to make sure, why don't you take this 10 second test I've created? Quickly answer each of the 4 questions I've listed below. I'll give you 5 points for each "yes" and take away 5 for each "no." If you earn a 10 or higher you've proven your expertise and you don't have to read this newsletter, but earn a 5 or lower and your attention is all mine for the next 10 minutes. Deal? OK--here it is: Do you know how much revenue you realized in Q1 from leads generated through the Contact Us form on your site? Do you know how many prospects in your email list meet your base demographic and behavioral criteria? Do you know which of those prospects have visited your site in the past month? …and which of those should you probably get in touch with today? Read Now About
Article Content Strategy Craft by Christopher Butler on June 28, 2013 At some point today, take a few minutes to watch one of the short (3 min max) videos in this collection. These shorts reminded me of how critical a sense of craft is, even to us in the digital world. Craft remains relevant, even if what we make only exists on a screen. It's in how we simplify our code, how we word an email, how we share a new idea with a client, or even in how we respond with care when things don't go well... Read Now About
Event HOW Design Live 2013 published on June 24, 2013 Mark O'Brien and Chris Butler presented at HDL 2013... Read Now About