Salesforce for Beginners
Sample Automated Marketing Programs – part 4
What happens to the leads that acrue over time that signed up at one point, but have not been active for a long stretch of time? Usually, they just sit there taking up space in your database. Why not build an automated program that will encourage them to re-engage, and if they don't, remove them from your list?
Sample Automated Marketing Programs – part 3
Once you have leads in your marketing automation system, you will want to nurture them through the buying cycle. I have put together a simple program that illustrates how this can be done by utilizing your content strategy and a marketing automation program.
HOW Interactive 2013
Much Ado About Twitter
If you’ve been near a business section this week, you know Twitter’s IPO is imminent, and that it will set a valuation for the micro-blogging company of approximately $12 billion. I don’t pretend to understand how the company can support that number, but I did learn that Pope Francis just celebrated reaching his 10 millionth follower, and how the pontiff is now more popular than the New York Times yet still less tweet-able than Kanye West...
You Should Be Happy
"Do what you love and the money will follow" is a lovely sentiment, but until someone starts paying me to eat french fries and read books, I think the better choice is to choose to love what you are doing. Or at least be happy. It's a choice, like any other and you should be happy.
Sample Automated Marketing Programs – part 2
Nurturing new email subscribers is a big task to do manually, but with marketing automation, we can follow-up with those subscribers and encourage them to take further action and hopefully turn into a good new business lead.
Button Usability and the Bagel Shop Conundrum
Your users look at a lot of websites, and are really familiar with most of the standard conventions out there already. Fight cognitive dissonance and usability problems in your designs by using all of the knowledge and experience your users already have. Present your calls-to-action in a way that doesn't confuse or send mixed messages.
Sample Automated Marketing Programs – part 1
A great automated program for those just starting out with marketing automation is one that sends a series of emails to new clients/customers, helping answer common questions and giving them the opportunity to provide feedback via a survey or testimonial.
“Months Would Be Nice”
“Months would be nice.” That’s what Andrew Slavitt replied when asked how much time would have been necessary to properly test the Affordable Care Act website before launching it earlier this month. As it turned out, they were only given two weeks...